Unifree Duty Free has introduced a new BIO-focused in-store experience at one of its Arrival stores, bringing together selected BIO products, dedicated visual merchandising and an interactive sustainability initiative designed to extend the story of BIO beyond the shelf.
Built around the idea that “The story of BIO products doesn’t end on the shelf,” the initiative creates a dedicated space where passengers can discover selected organic wines and teas while engaging with a simple and tangible sustainability concept. The specially designed BIO display brings the category to the forefront through dedicated visual materials, while plantable seed cards add an interactive element that allows the experience to continue beyond the airport.
As part of the initiative, selected BIO wines displayed at the dedicated Arrival store stand feature specially designed plantable seed cards in the form of bottle neckers. Made with embedded seeds, the cards are designed to be planted in soil rather than discarded after use, giving passengers the opportunity to turn a simple purchase into a small act of reconnecting with nature.
Each seed card also features an interactive QR code. By scanning the code, passengers can discover the story behind the initiative through an inspirational video and access a step-by-step guide explaining how to plant and care for their seed card at home. In this way, the initiative combines product presentation, visual storytelling, digital engagement and a tangible connection with nature.
The dedicated BIO display is currently featured at one of Unifree Duty Free’s Arrival stores, showcasing selected BIO wines together with their plantable seed cards. The activation offers passengers more than a traditional product display, transforming the BIO category into an experience that can travel with them beyond their journey through the airport.
“At Unifree Duty Free, we see sustainability as an opportunity to create more meaningful connections between our products, our passengers and the experiences we offer,” said Ceren Tonguç, CCO at Unifree Duty Free. “This BIO initiative brings that approach to life by combining product storytelling, thoughtful visual merchandising and an interactive element that extends the experience beyond the shelf. We are proud to offer passengers a simple yet meaningful way to engage with the story of BIO and carry a small part of that experience with them.”
The initiative forms part of Unifree Duty Free’s broader approach to incorporating more sustainable practices and meaningful experiences into its retail operations at Istanbul Airport and beyond. By bringing together BIO products, dedicated visual merchandising, digital storytelling and a plantable element, Unifree Duty Free continues to explore new ways of making the travel retail experience more engaging and meaningful for conscious travellers.
