Valentino’s new fragrance VOCE VIVA is coming to duty-free stores this month with special events and entertainment for travelling shoppers.

Valentino introduces VOCE VIVA, an ode to Valentino multi-faceted femininity with colour, couture, and cool notes embodied by a bold and engaged personality with a strong and inimitable voice : Lady Gaga.

VOCE VIVA eau de parfum

– A COLOUR NOTE: a colourful and sparkling opening of Italian Bergamot, softened by sweet and juicy mandarin.
– A COUTURE NOTE: an opulent bouquet of orange blossom absolute and golden gardenia accord.
– A COOL NOTE: an unexpected crystal moss brings a modern intensity to the base becoming wholly addictive by the addition of enveloping vanilla infusion.

The bottle transmits the values of Maison Valentino and the VOCE VIVA femininity. A sleek block of glass refracts the light passing through its golden-hued scent allowing a V of light to emerge. Square and notched on the sides, it fits perfectly in the grip of your hand. The emblematic Valentino rockstud highlights the cap and collar, portraying a modern edgy personality. A vibrant red signs this iconic Valentino bottle. Red has always been the iconic colour of the house, but as

Piccioli says, “to give a new perspective is a good challenge”. For him red is not only powerful but also a romantic and personal colour.

The new fragrance is available in Travel Retail Europe Middle East Africa.

It will be showcased at several airports including, Dubai, Doha, Madrid, Heathrow, and Istanbul between this month and December.

At Doha and Dubai airports, in safe conditions, customers will enjoy unique voice print retailtainment. Customers will record their voice into a microphone, then an axi-draw machine will sketch their sonograph onto a poster to be taken back home.

At other airports, customers will enjoy a digital experience by recording their voice into their smart phone through a QR code. Then, they will share their recording and voice print digitally through social channels and messaging services.