Valentino Beauty unveiled a striking Rendez-Vous 2024 experience as a travel retail Worldwide Avant-Première with Dubai Duty Free earlier this year. The retail spaces were draped in a vibrant gilded design that feels intrinsically linked to Dubai’s heritage.
This full-scale takeover embodies the brand’s identity across 15 animation sites as well as e-retail activations and social media visibility. Both fragrance and makeup take centre stage, with the spotlight falling on the iconic Born in Roma fragrance, reborn in a limited-edition golden bottle as well as the iconic Spike Valentino, the new matte lipstick encased in a golden studded aluminum case.
Valentino: where beauty becomes iconic: The Rendez-Vous 2024 podium is a testament to the iconic color of Rome. Bold gold hues overtake the space, exuding an air of timeless elegance. Striking
satin gold sequins adorn the walls, creating a captivating visual experience.
ASMR: experience the most sensorial side of Valentino: Taking retailtainment to an entirely new dimension, Rendez-Vous 2024 invites guests on a captivating multisensorial journey. The pop-up features a dedicated ASMR station where customers can experience the Born in Roma fragrances and the new Spike Valentino lipstick through a symphony of sound. Donning headphones, guests are immersed in a world of tactile audio, from the gentle click of a lipstick tube to the delicate spritzing of a fragrance. This unique approach allows visitors to experience the products in a completely new way, forging a deeper connection with the textures, sounds, and sensations of Valentino Beauty.
Make-up station: a celebration of bold lipsticks: At the heart of the podium lies a dedicated makeup station, where beauty advisors stand ready to showcase the extra-desirable Spike Valentino. Offering personalized consultations and flash makeup looks, the station allows guests to experience the striking pigments and textures of this new lipstick range firsthand.
Photocall station: strike a pose in gold: No Valentino experience would be complete without a touch of boldness. Valentino beauty delivers just that with a dedicated photocall experience. A shimmery golden wall, emblazoned with Rendez-Vous The Gold, provides the perfect backdrop for guests to capture the moment and share their snapshot within this magnificent world of Valentino beauty.
Born in Roma The Gold: capturing the golden warmth of Roma: For Rendez-vous 2024, Born in Roma Donna and Uomo are reimagined in limited-edition ‘The Gold’ bottles, embodying the captivating essence of Rome’s eternal light. Born in Roma The Gold Donna Eau de Parfum opens with sparkling Italian mandarin, leading to a radiant heart of gardenia. A sensual solar coco accord
lingers for an addictive finish. Born in Roma The Gold Uomo Eau de Toilette features a blend of warm spices, leading to a bold heart of Virginia cedar essence. A base of ambery vanilla accord evokes the warmth of summer. The iconic studded bottles are twisted with a vibrant gold finish, representing Valentino’s signature ‘edgitage.’ For the first time, both Donna and Uomo are presented in the same monochromatic gold hue, making a luxurious statement.
Spike Valentino: where couture meets conscious beauty: Inspired by the Valentino Garavani Rockstud Spike Bag, Spike Valentino embodies the brand’s iconic style in both its formula and packaging. Spike Valentino launches with 12 highly pigmented, mood-boosting shades, offering a spectrum of options for bold self-expression. This couture-inspired lipstick features a gold aluminum case embossed with Valentino’s iconic studs. Its magnetic closure opens to reveal an ultra-slim bullet.
Staying true to Valentino Beauty’s sustainable mindset, a selection of shades is refillable and interchangeable, ensuring this statement piece remains a timeless essential. Where gold reigns, Valentino shines. Valentino Beauty’s Rendez-vous 2024 has left a lasting impression, reminding that the legacy of bold, couture-inspired beauty lives on.
Discover the Valentino Beauty universe at Dubai Duty Free. Gold is an assertion of individuality. Be Bold. Strike Gold.
