Valentino Beauty is pleased to announce the opening of its first-ever beauty pop-up at Paris Charles de Gaulle Airport.

Located in Terminal 2F, from June 1st, Valentino Beauty offers a full selection of makeup and perfume. The pop-up welcomes consumers into the inclusive world of Valentino Beauty, where they can immerse themselves in a couture beauty experience defined by Maison Valentino’s signature presence, showcasing the Colour, Cool, Couture attitude of newly launched Valentino Beauty. Valentino Beauty breaks from stereotype and tradition, moving into a new era of beauty that celebrates individuality and inclusivity: a Couture Clash experience, bringing together two contrasting worlds, the cool, hip, and vibrant, with couture and luxury.

This pop-up celebrates the extensive product range: Very Valentino, the foundation characterized by its light formula, lasting wear, and diversity with forty different shades that cater to a variety of skin tones. Rosso Valentino, the lipstick with a modern twist features two unique formulas, luminous satin, and velvet matte, and fifty striking colours – a colour for every mood and each lipstick is refillable. Trio Brow Pencil, a three-in-one long-wear brow shaper, and DreamDust Eye Glitters, embrace the cool-couture attitude. The ultimate accessory, the Go-Clutch, with its hang-clutch system features a compact perfecting powder and mini lip colour. The ideal combination of essentials while on the move, the Go-Clutch is fully customizable and refillable, adaptable to every occasion.

The brand is offering high-performance products which are designed to be refillable and is launching Valentino Make-Up on the path to a sustainable consumption model. At TREMEAI, they have 4 lipstick star shades in a refill format.

At the wrapping station, the ribbon is replaced by a perfume studded bracelet, fashionably used as an accessory, and a conscious textile tote bag, easily reused.

The Valentino Beauty pop-up allows consumers to experience and interact with each universe and its products, welcoming all to a world of inclusivity shaped by Valentino Beauty. Beauty advisors will provide guidance and expert advice, happily trying on a full makeup look for customers.

In terms of interactive experiences within the shop customers can have a:
• Make-up expertise application by the BAs thanks to the special Travelling applications & services!
• Make-up consultation via augmented reality with iPad app MODIFACE
• UV PRINTING Personalization, to offer a unique fragrance and/or a unique Go-Clutch
• VOICE PRINT Experience with the KEY INFUSER ROBOT to self-personalize your Valentino card
• Josepho Photobooth to bring home your Valentino souvenir picture