In partnership with Millenium Pro Design, Victoria’s Secret has opened its first store in Romania in the duty-free area of the Henri Coanda International Airport in Bucharest.
American brand Victoria’s Secret, famous especially for its lingerie division, has opened its first shop in Romania, at the Henri Coanda International Airport.
The shop, which mainly sells personal care items as well as lingerie, is operated by Millenium Pro Design, which also operates the BestValue duty-free store network at the airport. The new store is similar to those found on other international airports. Victoria’s Secret has over 1,000 shops worldwide and sales of over USD 7 billion.
“The negotiations to bring the brand to Romania lasted almost a year. With Victoria’s Secret, we continue our expansion strategy with new brands that we add to the portfolio operated by Millenium Pro Design. It is an important step and we are glad that we can meet the complex demands of consumers, giving them a shopping experience at the highest standards,” said Cristian Negoita, general manager of Millenium Pro Design.
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