Victorinox has unveiled a new feminine fragrance that is inspired by the stillness of the first snowflakes that fall. First Snow, part of the Signature Collection, complements Victorinox’s female fragrances by adding comfortingly clean yet warm olfactive notes – creating the sensation of being wrapped in a cashmere blanket during the cold time of the year.

First Snow characterizes a moment that is tranquil yet full of promise. Reminiscent of a Swiss snowscape in the evening light, it is an invitation to enter a peaceful winter scene, to relax inside with a warm cup of tea, whilst outside delicate snowflakes are dancing in the wind.

ICY FRESHNESS WITH HINTS OF WARMTH
First Snow makes its fragrant debut with clean notes of sparkling white tea interwoven with icy fresh accents of eucalyptus. A rich vanilla bio infusion and a delicate orange flower absolute are revealed at its heart. As it dries down, a sensual full-bodied base of creamy white musk and tonka bean enigmatically lingers. This delicate fragrance envelopes its wearer with smooth, fluffy textures and a touch of powderiness, enriched with a soft luminosity and a certain addictiveness.

A JOURNEY INTO THE BEAUTY OF NATURE
The sense of smell has the power to influence its wearer’s mood, recall their memories and let them escape to faraway places. First Snow takes the wearer on a journey to Switzerland’s stunning snow-covered landscapes where they discover the olfactory essence of one of nature’s most magical moments: the first snowflakes falling from the sky.

Created by Ane Ayo of leading fragrance house Firmenich, the scent represents the mindset of the Victorinox Signature Collection for women who enjoy the beauty of nature. For Ane, perfumery is above all a profession of trust and sharing, as well as a passion which allows her to express her aestheticism and her personality whilst opening new doors to the world around her.

CLEAN, CONTEMPORARY AND SUBLIME DESIGN
The design of the round-shaped glass flacon is clean and pure just like nature. The folding box shows a photograph of a landscape with snow-covered branches and warm sunlight. It perfectly expresses the perfume’s contrast between icy freshness and warmth. As with all fragrances in the Victorinox Signature Collection, the bottom of the flacon is coloured in Victorinox red representing the iconic and exclusive DNA of the brand.

Victorinox First Snow is of natural origin, vegan and available as a 100ml Eau de Toilette. All Victorinox fragrances are Swiss made, from product development to production, using high-quality ingredients. First Snow and other Victorinox fragrances are currently available for order globally through Victorinox’s Travel Retail team.

Thomas Bodenmann, Head of Global Channels at Victorinox, comments: “We are proud to end a fantastic year for Victorinox fragrances with the launch of First Snow. Following the relaunch of our fragrances in the second half of 2020, fragrance sales have recorded double-digit growth in 2021. This is proof that we are on the right track with our new storytelling approach which combines our Swiss roots with a stronger brand appearance and product identity. During the recent TFWA World Exhibition in Cannes, our global partners reconfirmed their support of our growth ambitions – making us very positive about another good year ahead for Victorinox fragrances.”