Victorinox has unveiled a series of updates for its feminine fragrance range, Heritage For Her, including a revamped bestseller and two new scents. The refreshed line is available now in selected Victorinox travel retail locations, including Zürich Airport.

The brand’s red-colored bestseller For Her has evolved into the newly named For Her Ginger Lily. This fresh direction is echoed in the new packaging and communication. For Her Ginger Lily is accompanied by two new fragrance launches: For Her Apricot Rose and For Her Lilac Jasmine. Together they build a trio of fruity-floral scents, closely intertwined, but each with a distinct character of its own.

RADIANT MOMENTS WITH FOR HER GINGER LILY

Swiss Army For Her Ginger Lily aims to awaken fire and spirit in the wearer with its crisp and invigorating olfactory DNA. The fragrance blends revitalizing ginger essence with the floral notes of Lily of the Valley accord, dogrose petals and soft woods.

Created by Master Perfumer Harry Fremont of Firmenich, Swiss Army For Her Ginger Lily has established itself as Victorinox’s female bestseller over the years. During the Victorinox Fragrance Relaunch in 2020 the scent was gently modernized and has cemented itself as the steadfast central pillar of this illuminating Heritage For Her fragrance trio.

JOYOUS TIME WITH APRICOT ROSE

Swiss Army For Her Apricot Rose, created by perfumer Marypierre Julien of Givaudan, transports wearers away from hectic everyday life to sun-drenched days on lakeshores. The scent is inspired by an eye-catching apricot-pink colored rose blooming in the Victorinox Garden. Its delicate petals are mingled with fruity accords of warm apricot, sparkling grapefruit, and wild raspberry in a summery-sweet fragrance.

SENSUAL ENCOUNTER WITH LILAC JASMINE

Swiss Army For Her Lilac Jasmine, created by Amélie Jacquin of Givaudan, alludes to the dreamy nostalgia of a garden retreat. The scent blends rich notes of tart wild blackberries and creamy lilac with cherry sweet Alpine Rock Jasmine and enigmatic Patchouli.

INDIVIDUAL BY COLOR

The three pillars of the new Heritage for Her Collection follow the iconic Victorinox Swiss Army fragrance design language reflected in the use of clean lines and color blocking. The color red, a strong and standout design element of Victorinox, can be found on the lid, on the inside of the box as well as on the inside of the cap. The latter also features the overarching Heritage tagline “let your mind wander” as a refined, surprising detail.

Each fragrance is represented by a hero ingredient flower which lends its female name to the scent, whilst an accompanying second ingredient indicates the color scheme. Accordingly, the bottles and boxes come in vibrant red, soft apricot and sensual purple to underline the characters of the three scents.

Victorinox Head of Global Travel Retail & Fragrance Sales, Gloria Dix, said: “At Victorinox, we are proud of our inspiring all-female fragrance team, who work tirelessly to deliver innovation across our men’s and women’s fragrances. Heritage For Her, created by women for women, is a statement of femininity and symbolizes the teamwork behind our creations.”

The new Heritage for Her Collection is vegan and cruelty-free and all fragrances come as an Eau de Toilette 100ml. All Victorinox fragrances are Swiss made, from product development to production, us-ing high-quality ingredients.