Family-owned distiller William Grant & Sons has officially introduced its new WILDMOOR high-aged, rare blended Scotch whisky collection to the travel retail channel, via an exclusive pop-up experience made possible by Changi 1st.

The immersive activation is running from 13 April-23 May 2024. It is located at Changi Airport Terminal 1 Departures (Transit) and is open from 5.30am to 1.30am SGT.

Changi Airport passengers will be among the first in Singapore and Asia to experience the WILDMOOR travel retail range, which will be available exclusively at Singapore Changi Airport Lotte Duty Free shops during the promotional period. The activation space aims to transport travellers to the world of WILDMOOR through a multi-sensory space inspired by Scotland’s rugged landscapes.

Visitors are invited to escape into a biophilic oasis and embark on an immersive adventure through the touch, sights and sounds of the unbridled wilderness, culminating in the gastronomic exploration of curated whisky and food pairings at the pop-up bar.

Those seeking to bring the taste of the wild home will be treated to exclusive gifting and complimentary personalisation with every purchase.

Jyri Pylkkänen, Regional Malts Brand Ambassador for Southeast Asia, noted: “WILDMOOR transcends the typical whisky experience. It is a carefully curated journey through Scottish whisky history through the meticulous sourcing of exceptionally rare and high-aged whiskies. Each sip is a testament to time and tradition, offering a taste of true luxury that can never be fully reproduced. We are incredibly proud of what we’ve created and are excited to share this with the world.”

In the travel retail channel, three WILDMOOR expressions will be available:

WILDMOOR Waking Forest: 23 Year Old Blended Scotch Whisky (GTR exclusive, RRSP £148), a marriage of oak inspired by the forests of Scotland. Virgin Oak meets Sherry oak to enhance the smooth vanilla flavours with a rich sweetness seeping through.

WILDMOOR Tropical Coast: 30 Year Old Blended Scotch Whisky (GTR exclusive, RRSP £340), inspired by the north western coastline of Scotland in summer. Where white sandy beaches meet clear turquoise water for a tropical landscape. Finished in Caribbean Rum cask, this whisky is smooth, fruity and sweet with rum spice.

WILDMOOR Black Mountain: 40 Year Old Blended Scotch Whisky (RRSP £800) is the peak of the range, drawing inspiration from the towering dark mountains of Northern Scotland. An extraordinary intense blend of rare grain and Highland malts enhanced by the addition of Ghosted Distillery stock. This is a deep, rich, and elegant liquid finished in a Pedro Ximenez cask.

These will be available from the end of May in selected doors worldwide, including London Heathrow (with Avolta), Thailand (King Power), China (Lagardère and CDFG) and South Korea (Shilla/Shinsegae).