Frankfurt Airport is currently playing host to a very special guest: the Austrian legwear specialist Wolford is inviting travellers to discover its current collection with the world’s first bonded tights, the Pure 50 and Pure 10 Tights, taking centre stage.
After Milan’s central station, Schiphol Airport in Amsterdam, and Hamburg Airport, Frankfurt Airport (the third largest in Europe) is to be the next European travel hub where the pop-up store is making a stop.
During its seven-week guest appearance, the store on level two of the Terminal 1 shopping avenue will present the world of Wolford in miniature: Potential customers are able not only to marvel at and feel the bonding technology of the latest innovation, “Pure 10”, they can also immerse themselves in the “World of Wolford.”
Stand-up displays exhibiting the current campaign photos from star photographer Mario Testino provide additional eye-catchers. The pop-up-store will be open daily from 6 a.m. to 9 p.m. from October 8 to November 30.
Pure 10 Tights: Further Development of the Award-Winning Pure 50 Tights
Their new and unique material that’s softer than silk and their innovative bonding technique developed by Wolford mean that these tights are unrivaled in the industry. The new Pure 10 Tights, which will be on the market in November 2015, are revolutionizing how we understand tights in their own, delicate way. As a further development of the award-winning Pure 50 Tights (pictured below), these tights are like a second skin for the wearer, presenting their legs in the perfect light.
Copyright The Duty Free Hunter 2019