{"id":10138,"date":"2016-01-11T10:14:17","date_gmt":"2016-01-11T10:14:17","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=10138"},"modified":"2016-01-11T10:16:20","modified_gmt":"2016-01-11T10:16:20","slug":"chloe-chases-the-sun-with-chloegirls","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/chloe-chases-the-sun-with-chloegirls\/","title":{"rendered":"Chlo\u00e9 chases the sun with #ChloeGIRLS campaign"},"content":{"rendered":"

For spring\/summer 2016, Parisian apparel and accessories label Chlo\u00e9 is celebrating\u00a0the spirit of #ChloeGirls through a technicolor lens.<\/p>\n

Shot by Theo Wenner, the campaign follows #ChloeGirls as they \u201cskip through the cobblestone streets of a sun-soaked city.\u201d While the weather may be cold and drab in much of the world, Chlo\u00e9\u2019s advertising is transportive, focusing on optimism and warmer days ahead.<\/p>\n

Chlo\u00e9\u2019s spring\/summer effort allows the personality of each model to \u201cglow,\u201d showing her sense of style and essence. Chlo\u00e9 often incorporates the ideology of the #ChloeGirl in its marketing, putting the women who wear its clothes at the forefront as a brand identifier rather than the clothing itself.<\/p>\n

The campaign embraces the \u201ccarefree and bohemian\u201d spirit of Chlo\u00e9, highlighting the movement of the spring\/summer 2016 collection\u2019s technicolor ombre dresses, printed lace and athletic yet romantic separates.<\/p>\n

In a world of vacation snapshots and selfies shared to Instagram, Wenner\u2019s \u201cclosely cropped\u201d images evoke a personal and in-the-moment feeling.<\/p>\n

For Wenner\u2019s first shoot for Chlo\u00e9, he photographed the \u201cdiverse, natural beauty\u201d of models C\u00e9line Bouly, Ari Westphal, Antonina Petkovic and Ilvie Wittek. Bouly and Westphal are new faces for the brand.<\/p>\n

In a statement shared on Chlo\u00e9\u2019s Web site, creative director Clare Waight Keller said, \u201cThis campaign is very exciting for me because I really wanted to create a new energy for Chlo\u00e9 this season. Theo is a photographer I have worked with several times before and I really appreciate his youthful eye and spontaneity behind the lens. I also wanted to bring new faces to Chlo\u00e9 as they represent a more adventurous, free-spirited, impulsive side of the Chlo\u00e9 girl.\u201d<\/p>\n

Source: Chlo\u00e9 \/ Luxury Daily<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

For spring\/summer 2016, Parisian apparel and accessories label Chlo\u00e9 is celebrating\u00a0the spirit of #ChloeGirls through a technicolor lens.<\/p>\n","protected":false},"author":3,"featured_media":10151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[1195,737,69,1424,933],"class_list":["post-10138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-campaigns","tag-chloe","tag-duty-free","tag-fashion-and-accessories","tag-ss2016"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/10138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=10138"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/10138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/10151"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=10138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=10138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=10138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}