Furla, the fast growing Italian fashion and accessories brand, is now using Duty Free Hunter to engage and excite travellers around the world.<\/p>\n
The brand’s SS 2016 campaign was shot by Mario Testino (see more images below). Travellers using Duty Free Hunter to research and plan their travel retail will now automatically see a Furla advert appear whenever the search a route that includes a Furla boutique, shop-in-shop, personalised corner or counter – today\u00a0this accounts for 112 airports and terminals around the world. This initiative is carefully planned to engage with the travelling shopper and build awareness of the Furla presence in duty-free and travel retail locations; travellers are then more likely to seek out the brand’s boutiques when they make their journey.<\/p>\n
See an example of the campaign in action here\u00a0https:\/\/www.dutyfreehunter.com\/travel-summary\/?dep=Birmingham%2C+EN%2C+GB&arr=Paris-De+Gaulle%2C+FR&air=Air+France<\/a><\/p>\n During the year, the campaign imagery will be updated by season to showcase the new collections that are available in store.<\/p>\n The new Furla Spring\/Summer 2016 advertising campaign is all about contemporary glamour: it is world-renowned photographer Mario Testino who captures once again Furla\u2019s essence: a playful and colourful mood.\u00a0Unveiled last month, the campaign features a chic waterfront setting as a romantic background for a stunning couple, models Ine Neefs, the new Furla face, and Aurelien Muller.<\/p>\n Find out more on\u00a0http:\/\/www.furla.com\/gb\/en\/ss16-campaign-by-mario-testino-en<\/a><\/p>\n