{"id":10815,"date":"2016-02-04T15:21:21","date_gmt":"2016-02-04T15:21:21","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=10815"},"modified":"2016-02-04T15:21:21","modified_gmt":"2016-02-04T15:21:21","slug":"guerlain-creates-color-cosmetic-equivalent-of-little-black-dress","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/guerlain-creates-color-cosmetic-equivalent-of-little-black-dress\/","title":{"rendered":"Now in Colour: Guerlain’s La Petite Robe Noire launches make-up line"},"content":{"rendered":"

French beauty label Guerlain is reinterpreting the personality of its La Petite Robe Noire fragrance collection for a new\u00a0colour make-up line.<\/p>\n

The brand has introduced a colour cosmetics line, which is touted as a new multi-hued wardrobe capturing the \u201cjoyful energy\u201d of the scents, whose shared name translates to \u201clittle black dress.\u201d Creating a level of consistency, the heroine of Guerlain\u2019s marketing for this beauty line also serves as the face of the scents.<\/p>\n

In a short video, the animated mascot for its La Petite Robe Noire scents, the silhouette of a woman in a little black dress and wide-brimmed hat, dances around a colourful set to the tune \u201cThese Boots Were Made for Walking.\u201d<\/p>\n

She saunters past disembodied lips painted in red, pink and purple shades, the fringe on her dress billowing as she moves. At another point in the film, she performs a handstand on top of a heart and she turns into a black glossy tube of lipstick.<\/p>\n

https:\/\/youtu.be\/3pb0KlsF1Ps<\/a><\/p>\n

For its La Petite Robe Noire colour cosmetics line, Guerlain developed 20 lipstick shades and 10 nail polish hues, as well as a top coat and base coat. All products have a fruity, floral scent, tying them to their namesake fragrance.<\/p>\n

Packaging also references the perfumes, with the inclusion of the upside-down heart used as a bottle stopper for the scents.<\/p>\n

Guerlain previously released a palette based on Le Petite Robe Noire, which included eyeshadow, powder and lip gloss, intended to enable the owner to create a full-face look with one compact.<\/p>\n

 <\/p>\n

\"guerlain4\"

\"La-Petite-Robe-Noire-Lipstick-Nail-Polish\"

The Global Hub for the Global Shopper www.dutyfreehunter.com<\/a><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

French beauty label Guerlain is reinterpreting the personality of its La Petite Robe Noire fragrance collection for a new\u00a0colour make-up line.<\/p>\n","protected":false},"author":3,"featured_media":10818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[45,69,159,1595,85,1263],"class_list":["post-10815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-beauty","tag-duty-free","tag-guerlain","tag-la-petite-robe-noire","tag-make-up","tag-spring-2016"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/10815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=10815"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/10815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/10818"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=10815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=10815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=10815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}