{"id":10949,"date":"2016-02-10T10:04:03","date_gmt":"2016-02-10T10:04:03","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=10949"},"modified":"2016-02-10T10:04:03","modified_gmt":"2016-02-10T10:04:03","slug":"swatch-sunglasses-get-ready-to-make-a-comeback","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/swatch-sunglasses-get-ready-to-make-a-comeback\/","title":{"rendered":"Swatch Sunglasses get ready to make a comeback"},"content":{"rendered":"

Swatch Group AG will introduce sunglasses under its namesake brand this year under a five-year alliance with Safilo Group SpA.<\/p>\n

For decades, Swatch has helped you keep time. Soon, it\u2019ll keep your eyes shaded as well.<\/p>\n

Swatch Group AG will introduce sunglasses under its namesake brand this year under a five-year alliance with Safilo Group SpA, the companies said in a statement Tuesday. The Swiss watchmaker will help the Italian company design collections that will be available in the spring.<\/p>\n

The collaboration \u201charbors significant growth opportunities\u201d for Safilo, Cedric Rossi, an analyst at Bryan Garnier, said in a note.<\/p>\n

Swatch\u2019s diversification comes as the Swiss watch industry struggles to sell more timepieces amid slowing economic growth in its biggest market, China. Low-end watch brands also have to contend with competition from the Apple Watch.<\/p>\n

Swatch is returning to the sunglasses category after a stint selling them in the 1990s. The new collection will be sold through Swatch stores in domestic and travel retail markets, Safilo\u2019s Solstice chain in the U.S., and via distributors around the world.<\/p>\n

http:\/\/shop.swatch.com\/en_gb\/?&gclid=COedzOj27MoCFQoHwwodWcsPnw<\/a><\/p>\n

Hands up if you remember\u00a0the 1980’s Swatch sunglasses…<\/p>\n

\"FF_Marten-brochure-Swatch-Sunglasses-1993\"

\"swatch

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Swatch Group AG will introduce sunglasses under its namesake brand this year under a five-year alliance with Safilo Group SpA.<\/p>\n","protected":false},"author":3,"featured_media":10954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[377,69,46,55,116],"class_list":["post-10949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-airport-shopping","tag-duty-free","tag-fashion","tag-sunglasses","tag-swatch"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/10949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=10949"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/10949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/10954"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=10949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=10949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=10949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}