Calvin Klein to issue a men’s edition of its new women’s fragrance REVEAL early next year.<\/p>\n
Charlie Hunnam says he enjoyed capturing a life of “luxury and glamour” in his campaign for Calvin Klein’s Reveal fragrance.\u00a0The handsome actor models for the brand’s latest offering Reveal Men, in which he smoulders in a black shirt while gazing into the camera (with a naked Doutzen Kroes wrapped around him).\u00a0Charlie was impressed with Calvin Klein’s aim for the campaign and welcomed the job alongside his busy TV and movie career.<\/p>\n
\u201cEveryone always thinks the film business is so glamorous, and it really isn\u2019t at all. Most of the time I\u2019m up at 5 am working outside in the beating sun from sunrise to sunset in some dusty hell of a location,” he mused to WWD. “I mean, I love the business, but it\u2019s not at all glamorous. The fashion world – and fragrance [world] – is all about capturing the idea of aspirational living, the most extreme luxury and glamour that life has to offer, and Calvin Klein created that feeling with this shoot.\u201d<\/p>\n
Photographer duo Mert Alas and Marcus Piggott captured the print shots alongside Doug Lloyd, while Jonas \u00c5kerlund and Doug worked on the TV advertisements.<\/p>\n
Steve Mormoris, chief marketing officer, fragrances, for Coty Inc. – who work alongside Calvin Klein on their scents – praised the brand’s choice of star.<\/p>\n
\u201cReveal Men Calvin Klein epitomizes the uncompromisingly masculine and bold attitude of the modern man,\u201d he said. \u201cCharlie perfectly speaks to men who want to intrigue, challenge and seduce.\u201d<\/p>\n
The print shots will appear in February and March of next year, with the scent launching in February. It features notes such as pear brandy, crystallised ginger and golden amber.<\/p>\n
Source: WWD<\/p>\n","protected":false},"excerpt":{"rendered":"
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