While Jack Daniel\u2019s Tennessee Whiskey, Dubai Duty Free and the Dubai International Airport are well known for setting the gold standard in quality and service, all will take on a golden lustre during the month of September with the launch of Jack Daniel\u2019s No. 27 Gold Tennessee Whiskey and the opportunity for one lucky shopper to win a kilo of gold.
\nBilled as the \u201cGold Reward,\u201d the kilo of gold promotion will celebrate the introduction of Jack Daniel\u2019s No. 27 Gold Tennessee Whiskey \u2013 a Dubai Duty Free exclusive – within the Middle East, India and Africa region. Jack Daniel\u2019s No. 27 Gold Tennessee Whiskey is the first permanent line extension to the Jack Daniel\u2019s Family since Gentleman Jack in 1988.<\/p>\n
Jack Daniel\u2019s No. 27 Gold is a rich, exquisitely refined and distinctively finished expression of the original Old No. 7 Tennessee Whiskey. The name comes from being matured twice, first in a new white oak barrel and then again in a maple barrel which accounts for the whiskey\u2019s warm and luxurious finish.<\/p>\n
Jack Daniel\u2019s No. 27 Gold is masterfully crafted in every detail and comes in an elegant gift box. The extra time and attention it receives means that Jack Daniel\u2019s No. 27 Gold can only be released in a limited number of markets.<\/p>\n
Commenting on the \u201cGold Reward\u201d promotion for Jack Daniel\u2019s No. 27 Gold, Tony McIver, area director for Brown-Forman Travel Retail, said \u201cWe are very excited about launching this special whiskey with Dubai Duty Free with a promotion that is very relevant and highly engaging.<\/p>\n
\u201cWhen any discussion involves Dubai International Airport, Dubai Duty Free and Jack Daniel\u2019s Tennessee Whiskey, you are talking about three Gold Medal entities. So when it was determined that No. 27 Gold would be introduced in Dubai Duty Free we simply had to go with a promotion that is really special and unique; hence, the kilo of gold giveaway,\u201d McIver said. To become eligible to win the kilo of gold, travellers passing through the Dubai International Airport during September need only purchase any member of the Jack Daniel\u2019s Family of Brands.<\/p>\n
The kilo of gold will be on prominent display during September in the Dubai Duty Free store in Terminal Three of the Dubai International Airport. The drawing will take place in October 2014.<\/p>\n
McIver added that in conjunction with the kilo promotion, special tastings of Jack Daniel\u2019s No. 27 Gold Tennessee Whiskey will be held in Jack\u2019s Bar & Grill in Concourse A of Dubai International Airport.<\/p>\n
Colm McLoughlin, executive vice chairman of Dubai Duty Free, stated, ‘The introduction of Jack Daniel’s No.27 Gold is an exciting and innovative addition to the Jack Daniel’s family. “The Gold Reward” promotion, in which the consumer has a chance to win a kilo of gold, is a perfect fit for Dubai Duty Free and will be extremely attractive to our customers. We are looking forward to celebrating a successful promotion for Jack Daniel’s in Dubai Duty Free”.<\/p>\n
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