{"id":11142,"date":"2016-02-20T17:42:43","date_gmt":"2016-02-20T17:42:43","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=11142"},"modified":"2019-01-23T10:28:14","modified_gmt":"2019-01-23T10:28:14","slug":"house-of-hazelwood-whiskies-debut-in-paris-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/house-of-hazelwood-whiskies-debut-in-paris-airports\/","title":{"rendered":"House of Hazelwood whisky makes duty-free debut (in beauty hall) at Paris CDG"},"content":{"rendered":"

William Grant & Sons has partnered with Lagard\u00e8re Travel Retail to launch its new art deco-style blended Scotch whisky brand at Paris Charles de Gaulle (CDG) Airport.<\/p>\n

The new brand is inspired by the \u201cvibrant\u201d life of William Grant\u2019s granddaughter, Janet Sheed Roberts, and named in recognition of her lifetime residence at Hazelwood House, which lies close to the Glenfiddich Distillery in Dufftown, Scotland.<\/p>\n

Three inaugural expressions have been introduced in homage to the varied adventures and extensive travels of Mrs Roberts: an 18-year-old, inspired by Paris in the 1920s; a 21-year-old, referencing Mumbai; and a 25-year-old, with a focus on Shanghai.<\/p>\n

Andre de Almeida, William Grant & Sons regional travel retail director Europe, said: \u201cPartnering with Lagard\u00e8re Travel Retail to launch House of Hazelwood at Paris Charles de Gaulle was an obvious choice, given the connection between the art deco movement and this great city.<\/p>\n

\u201cIndeed, House of Hazelwood 18 Year Old \u2013 which we are particularly featuring here \u2013 is inspired by the elegance of Paris in the 1920s, a theme that we are aiming to recreate with this very special launch activation.<\/p>\n

\u201cWilliam Grant & Sons now enjoys a leading position within the travel retail sector for exclusive and unique whiskies and House of Hazelwood is another example of how we never stop looking at new ways to bring out the best that our distilleries have to offer.\u201d<\/p>\n

The activation, launched at Buy Paris Duty Free<\/a>, sees the whiskies displayed on a cargo bike, which features a \u201cdia-cut\u201d Paris skyline on a 1920\u2019s style frame. Passengers are greeted by a waiter \u2013 proffering a Hazelwood embroidered serving towel and silver tray \u2013 who will host a tutored tasting of House of Hazelwood range.<\/p>\n

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In a unique move by William Grant, the activation will be based in the cosmetics area of the store due to the perfume bottle-inspired design of the range. Fragrance cards spritzed with whisky will\u00ad be handed out to passengers, who will be invited to explore the different aroma profiles of each blend.<\/strong><\/p>\n

To complete the experience, which will be implemented until mid-March, gift-wrapping of House of Hazelwood purchases is offered at the till areas.<\/p>\n

EVP purchasing duty free global for Lagard\u00e8re Travel Retail, Sabine Fagan, said: \u201cWe are seeing continued growth for the premium blended Scotch whisky category, as it bridges the gap between regular blended Scotch drinkers and pure malt connoisseurs.<\/p>\n

\u201cConsumers are increasingly looking for new and different experiences and our hope is that by offering such an exclusive range as House of Hazelwood we will set the retail bar here at Paris CDG at a higher level.\u201d<\/p>\n

Of the range House of Hazelwood 18 Year Old is said to be \u201cthe purest expression of Kininvie and Girvan spirits in the range\u201d, married in tuns of Portuguese oak. It is said to have \u201cvanilla sweetness\u201d on the nose, \u201ccreamy toffee enhanced by soft oak undertones\u201d on the palate, with a \u201clong and elegant finish\u201d.<\/p>\n

The 21 Year Old represents a \u201cbolder, somewhat spicier and more robust whisky\u201d, with some of its malts aged for 21 years in sherry casks made of European oak. On the nose \u201cdried fruits and spice dominate, alongside a sticky sweetness reminiscent of rich fruit cake\u201d, while the palate offers \u201ccinnamon, cloves and woody spice, with a dry finish\u201d.<\/p>\n

House of Hazelwood 25 Year Old represents master blender Brian Kinsman\u2019s \u201cmost prized expression\u201d, comprised of rare single malts which were married together in American oak. \u201cCaramelized brown sugar\u201d leads the nose, accompanied by \u201cvanilla, maple, soft spice and hints of fresh sawn wood\u201d. On the palate, there\u2019s \u201cvibrant spice\u201d, \u201cvanilla sweetness\u201d, and \u201ca long dry finish from the new oak.\u201d<\/p>\n

Of the launch, Kinsman\u00a0said: \u201cMy ambition was to create a range of whiskies that would pay tribute to the extraordinary Janet Sheed Roberts and House of Hazelwood is based on whiskies from the two distilleries closest to her heart: Kininvie and Girvan, as well as the Grant family\u2019s private collection.<\/p>\n

\u201cI am exceptionally pleased with the result \u2013 not only the individual whiskies themselves but also the way that they have been bottled and packaged to tell each individual story. Seeing House of Hazelwood available for the first time to the public here at Paris CDG is a wonderful feeling and I am proud to be part of it.\u201d<\/p>\n

Known as \u2018the wee Janny\u2019, Mrs Roberts was cherished by the Grant family for her \u201cstrength of character, passion and determination\u201d.<\/p>\n

In Hazelwood House she revelled in learning, before travelling the world, attending shows, parties and company ceremonies. In the historic house \u2013 which is still owned by the Grant family \u2013 art deco artefacts, pictures and stories from her adventures remain.<\/p>\n

Kirsten Grant Meikle, director of Prestige for William Grant & Sons and granddaughter of Mrs Roberts, said: \u201cWe\u2019re really proud and privileged to be able to launch this brand. The idea was to try and make a reflection and statement of the way the wee Janny lived her life \u2013 she was very elegant, she travelled a lot, and she loved whisky.<\/p>\n

\u201cShe loved fashion too, and in fact she had a pair of Ferragamo boots which she took around the world with her. She had a name for them \u2013 \u2018the campaigners\u2019 \u2013 and she left them to my cousin Sal with a note saying, \u2018keep these by your door, and every time you step over it, you\u2019ll remember how strong you are\u2019.<\/p>\n

Mrs Roberts recalled many stories \u2013 including seeing the first aeroplane, watching legendary actors and actresses of the time in shows, and memories from her younger years.<\/p>\n

Kirsten added: \u201cPeople often see William Grant as a mythical person, because it seems so long ago that he lived, but the wee Janny remembered him well. When he went blind later in life, her aunty used to look after him. He always used to tell the wee Janny, \u2018watch your feet on the stairs!\u2019 even though he couldn\u2019t see \u2013 so he couldn\u2019t see the stairs.<\/p>\n

\u201cShe always spoke of his beautiful handwriting too. She said he always complained that his children and grandchildren\u2019s handwriting was \u2018going down the pan\u2019. The wee Janny went on to tell us the same thing!\u201d<\/p>\n

House of Hazelwood range is bottled at 40% abv and has an RRP of \u00a3115 for the 25-year-old, \u00a375 for the 21-year-old, and \u00a350 for the 18-year-old.<\/strong><\/p>\n

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William Grant & Sons has partnered with Lagard\u00e8re Travel Retail to launch its new art deco-style blended Scotch whisky brand at Paris Charles de Gaulle […]<\/p>\n","protected":false},"author":3,"featured_media":11145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[497,1058,1659,832,761],"class_list":["post-11142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-airport-duty-free","tag-house-of-hazelwood","tag-paris-cdg","tag-scotch-whisky","tag-william-grants"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/11142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=11142"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/11142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/11145"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=11142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=11142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=11142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}