This spring, T Galleria by DFS, the world\u2019s leading luxury travel retailer, has teamed up with three international influencers and global travellers to celebrate the concept of the travel #mustpack, those travel essentials for wherever your journey takes you.<\/p>\n
Starring Ethiopian philanthropist and model Liya Kebede, Chinese model Zhao Lei and Chinese actress Chen Ran, the Spring 2016 campaign gives customers an inside look into the influencers\u2019 journeys using photos and stories from their personal travels intertwined with their favourite #mustpack products. Throughout March, April and May customers can interact with the campaign in-store, online and through DFS\u2019 social media channels, connecting with each influencer, their favourite travel destinations and of course the many #mustpack products available at T Galleria by DFS.<\/p>\n
\u201cThis season we were particularly inspired by those #mustpack items you have to have with you throughout your journey,\u201d said John Gerhardt, Senior Vice President, Creative Branding Direction, DFS Group. \u201cWe wanted to bring that story to life by showcasing Liya, Zhao and Chen\u2019s love of travel through their own personal travel photos as well their true travel #mustpacks.\u201d<\/p>\n
The campaign unfolds through three videos each starring Liya, Zhao and Chen as well as an immersive digital experience at TGalleria.com<\/a> where customers can discover the videos and travel guides as well as the season\u2019s #mustpack products. Customers also have an opportunity to meet the influencers in person \u2013 Zhao Lei will host a shopping night at T Galleria by DFS, Hong Kong, Canton Road on March 17 and Chen Ren will share her beauty #mustpack items with fans on April 14 at T Galleria Beauty by DFS, Hong Kong, Causeway Bay.<\/p>\n