{"id":11632,"date":"2016-03-11T11:26:00","date_gmt":"2016-03-11T11:26:00","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=11632"},"modified":"2016-03-11T11:26:00","modified_gmt":"2016-03-11T11:26:00","slug":"aboard-good-ship-benefit","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/aboard-good-ship-benefit\/","title":{"rendered":"All aboard the Good Ship Benefit: Benefit Cosmetics puts beauty on a boat in London"},"content":{"rendered":"

Benefit Cosmetics is setting sail this spring, teaming with London\u2019s R.S. Hispaniola river boat on an interactive experience for consumers. If you’re in London this summer then this is the place to head for a quick beauty fix…<\/p>\n

Docked at Victoria Embankment on the Thames, the Good Ship Benefit will open to the public and run for five months, from April 9 through Aug. 31. Visitors can enjoy three decks of pampering, cosmetics services, beauty treatments and food and cocktails. Rooms are devoted to a range of services including brow treatments and make-up and skin consultations.<\/p>\n

The Porefessional Vault room focuses on treatments for the skin, and there is also a Brow Lounge. Inspired by Hawaii, the Hoola deck will feature Tiki huts and cabana-style beds, while hula girls –\u00a0and boys –\u00a0will serve cocktails. The main deck bar will house the \u201dPinkerton Parlour\u201d lounge for guests to enjoy a coffee or cocktail. The \u201cLashitude\u201d restaurant pays homage to Benefit\u2019s San Francisco roots with northern Californian cuisine.<\/p>\n

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This is another experiential initiative from the brand, which has staged events including \u201cCurl\u2019s Best Friend\u201d for the launch of Roller Lash last year and the pop-up \u201cCurl and Cocktail Bar\u201d in 2014. \u201cWe want to incorporate all of our launches into experiential for the U.K., it\u2019s a really big part of our strategy,\u201d said Hannah Webley-Smith, Benefit Cosmetics marketing director for U.K. and Ireland.<\/p>\n

\u201cWe do a lot of experiential things on the road as well. Our products will always do as much as possible for the customer \u2014 multifunctional \u201cfix its\u201d and \u201cfake its\u201d is part of our ethos, so that naturally spills into our experiential activity. We provide spaces and experiences for women to discover our products in a fun and inclusive way,\u201d she added.<\/p>\n

The brand is celebrating its 40th anniversary in the U.S., and also observing its 20th year in the U.K. \u201cThe U.K. was actually the first international location outside the U.S. for Benefit,\u201d Global beauty ambassador Maggie Ford Danielson told WWD. \u201cAnd because of that, in a lot of ways I think the U.K. customer actually gets the humor of our brand a little bit maybe more so than the American customers. Honestly, right now Benefit is the number-one makeup brand in the U.K. It\u2019s incredible. In a lot of ways, it feels like it\u2019s a homegrown U.K. brand but it\u2019s actually an American brand, and it\u2019s so well into the type of personality of the U.K. customer.\u201d<\/p>\n

Danielson said the brand\u2019s Hoola bronzer is one of the bestsellers in both the U.S. and the U.K. \u201cThe funny thing about Hoola is that we launched it 15 years ago \u2014 and we literally did nothing,\u201d Danielson said. \u201cWe have not given it one ounce of marketing support or anything, but it\u2019s organically become the number one bronzer in two of our biggest markets globally: the U.S. and the U.K.<\/p>\n

She said the brand is finally going to give Hoola a little love and expand the range with new products. The focus is on the liquid face, which is called Dew the Hoola. \u201cZero Tan Lines is a body bronzer and it\u2019s completely matte and it also doesn\u2019t have DHA so it\u2019s not a soft tanner, it\u2019s just a temporary one. It\u2019s lightweight, you can blend it and it\u2019s transfer resistance for up to 12 hours,\u201d she said.<\/p>\n

Benefit launched in 1976 in the U.S. and in 1996 in the U.K. The beauty brand has 273 stockists globally which includes more than 4,500 doors and 71 boutiques in cities including London, New York, Paris, San Francisco and Los Angeles.<\/p>\n

See more at\u00a0http:\/\/blog.benefitcosmetics.co.uk\/2016\/03\/10\/ahoy-benebabes-youll-never-guess-whats-coming-this-april\/<\/a><\/p>\n

The Global Hub for the Global Shopper www.dutyfreehunter.com<\/a><\/strong><\/p>\n

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Benefit Cosmetics is setting sail this spring, teaming with London\u2019s R.S. Hispaniola river boat on an interactive experience for consumers. If you’re in London this […]<\/p>\n","protected":false},"author":3,"featured_media":11639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,477],"tags":[45,998,969,1762,154,1497],"class_list":["post-11632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-latest-promotions-in-duty-free","tag-beauty","tag-benefit","tag-benefit-cosmetics","tag-good-ship-benefit","tag-london","tag-summer-2016"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/11632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=11632"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/11632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/11639"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=11632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=11632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=11632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}