Roust Group, one of the world\u2019s leading premium spirits producer and distributor, has announced the extension of the legendary \u017bubr\u00f3wka product range with the launch of \u017bubr\u00f3wka Black (Czarna).<\/p>\n
This perfectly pure, super premium vodka has started a new chapter in the history of the iconic \u017bubr\u00f3wka brand, which draws its unique taste from the richness of the primeval Bia\u0142owie\u017ca Forest.<\/p>\n
\u017bubr\u00f3wka Black is the only Polish vodka to undergo a unique filtration process using charcoal from Bia\u0142owie\u017ca oaks. The water for \u017bubr\u00f3wka Black is drawn from the purest springs in the Bia\u0142owie\u017ca Forest and top quality wheat is used for producing the neutral spirit that comes exclusively from Polish farms.<\/p>\n
The special character of \u017bubr\u00f3wka Black is not only emphasised by perfectly selected ingredients but through its unique packaging.<\/p>\n
\u201cThis incredible vodka is enclosed in a truly innovative packaging: the first bottle in the market made of black transparent glass which emphasises the luxurious liquid inside the bottle. The long neck makes pouring easier while the bison grass engraving connects with the brand’s roots.\u201c commented Alicja Jelec, Vodka Category Marketing Director.<\/p>\n
The launch of \u017bubr\u00f3wka Black is supported by an integrated campaign consisting of high quality POS across stores and high end restaurants, linking PR and social media.<\/p>\n
\u201cPure super premium vodkas are the most dynamically expanding segment of our market. \u017bubr\u00f3wka Black will successfully complete with the international vodkas that currently dominate the segment and is set to revolutionise the category.\u201d said Alicja Jelec.<\/p>\n
Zubr\u00f3wka Black launches in Poland this March in 3 sizes: 500, 700 and 1000 ml. We will let you know if there are plans for a global travel retail roll-out.<\/p>\n
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Roust Group, one of the world\u2019s leading premium spirits producer and distributor, has announced the extension of the legendary \u017bubr\u00f3wka product range with the launch […]<\/p>\n","protected":false},"author":3,"featured_media":11686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[69,1779,1780,83,1778],"class_list":["post-11684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-duty-free","tag-poland","tag-roust-group","tag-vodka","tag-zubrowka-black"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/11684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=11684"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/11684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/11686"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=11684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=11684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=11684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}