{"id":11725,"date":"2016-03-15T14:58:10","date_gmt":"2016-03-15T14:58:10","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=11725"},"modified":"2016-03-15T14:58:10","modified_gmt":"2016-03-15T14:58:10","slug":"estee-lauder-launches-estee-edit-estee-lauder-bringing-new-beauty-attitudes-new-generation","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/estee-lauder-launches-estee-edit-estee-lauder-bringing-new-beauty-attitudes-new-generation\/","title":{"rendered":"Est\u00e9e Lauder Launches The Est\u00e9e Edit by Est\u00e9e Lauder, Bringing New Beauty Attitudes to a New Generation"},"content":{"rendered":"

82-product Make-up and Skincare Collection debuts in Sephora stores in the US and Canada fronted by Guest Editors Kendall Jenner and Irene Kim.<\/p>\n

Est\u00e9e Lauder has announced the launch of The Este\u0301e Edit by Est\u00e9e Lauder, a bold new collection of make-up and skincare created for the beauty-obsessed, social media generation. The collection launches\u00a0this March (2016)\u00a0in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com<\/a> and Sephora.ca<\/a>.<\/p>\n

\u201cOur founder, Est\u00e9e Lauder, invented the beauty business as we know it,\u201d said Jane Hertzmark Hudis, group president, The Est\u00e9e Lauder Companies. \u201cSo we asked ourselves, \u2018If Est\u00e9e was re-inventing the beauty business for Sephora today, what would she do?\u2019 The answer is The Est\u00e9e Edit.\u201d<\/p>\n

\u201cThe Est\u00e9e Edit is a win for both Est\u00e9e Lauder and the Sephora client. We anticipate that The Est\u00e9e Edit\u2019s mix of covetable trend-based make-up, instant-gratification skincare products, approachable price point, and millennial muses will receive a very positive reaction from our young and socially-engaged consumers,\u201d said Artemis Patrick, senior vice president of merchandising, Sephora.<\/p>\n

The Est\u00e9e Edit is inspired by Este\u0301e\u2019s famous quote, \u201cBeauty is an Attitude,\u201d and features 82 products \u2013 72 make-up, 10 skincare \u2013 that offer instantly, visibly gorgeous skin and covetable colour. The packaging features signature elements originally created by Est\u00e9e herself but with a twist, resulting in silver and white fluted packaging with cobalt blue paint splatter graphics.<\/p>\n

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The Est\u00e9e Edit\u2019s first Guest Editors, Kendall Jenner and Irene Kim, are both featured in an extensive library of video content on Sephora.com and Sephora.ca, as well as in visuals in Sephora stores, for an engaging shopping experience. A dedicated Instagram account, @theesteeedit, will feature exclusive content from Kendall and Irene as well as user-generated content. Social media communication encourages consumers to Wear it. Share it. Own it. Tag it. \u2013 #beautyattitudes.<\/p>\n

The Est\u00e9e Edit products are curated around three beauty attitudes \u2013 The Edgiest (high pigment, high impact color), The Barest (feel good formulas in sheer washes of color), and Guest Editor Glow (makeup and skincare for glowing gorgeous skin).<\/p>\n

The product lineup was created for social media-minded consumers and includes products such as Flash Photo Gloss; Pore Vanishing Stick; Lip Flip Shade Transformers; and The Edit Eyeshadow Palette, created and signed by Kendall Jenner. The collection also features an entirely new beauty category called Complexion Hybrids, defined by make-up products with skin-loving ingredients and skincare products with instant visible effects. Product pricing ranges from $15 to $50.<\/p>\n

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The Global Hub for the Global Shopper www.dutyfreehunter.com<\/a><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

82-product Make-up and Skincare Collection debuts in Sephora stores in the US and Canada fronted by Guest Editors Kendall Jenner and Irene Kim.<\/p>\n","protected":false},"author":3,"featured_media":11728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[69,1520,162,1785,886,1521],"class_list":["post-11725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-duty-free","tag-estee-edit","tag-estee-lauder","tag-irene-kim","tag-kendall-jenner","tag-sephora"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/11725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=11725"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/11725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/11728"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=11725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=11725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=11725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}