Polge described the fragrance as having a duality, with a fresh, aromatic masculine barbershop aspect and its more enveloping element.<\/p>\n
\u201cI was trying to play with rules [of masculinity and femininity], which I liked. By playing with those rules, it\u2019s a way of showing there are no rules,\u201d he said.<\/p>\n
Boy Chanel is to launch exclusively in Chanel\u2019s beauty boutique in the Marais neighborhood of Paris on Thursday, followed by a broader rollout in early June to 240 doors worldwide. The 75- and 200-ml. bottles will retail in France for 175 euros and 320 euros, or $196 and $359 at current exchange, respectively.<\/p>\n
\u201cWe are targeting people who are looking for unexpected scents,\u201d said Polge, in discussing Les Exclusifs.<\/p>\n
He came out with his first scent for the line in 2015. Called Misia, the fragrance was named after a close friend of Chanel\u2019s, who introduced the designer to numerous things. Polge wanted to convey the atmosphere of the Ballets Russes and the smell of makeup from that time.<\/p>\n
\u201cEven with his first fragrance, Olivier has shown that he\u2019s willing to recast the traditional Chanel palette,\u201d said Victoria Frolova, fragrance industry analyst and Bois de Jasmin editor. \u201cMisia is a clever perfume and its voluptuous, powdery character was a surprise. Olivier combines two skills that are key for any perfumer \u2014 impeccable technique and imagination. In the past he has shown that he is not afraid to take creative risks.\u201d<\/p>\n
Wendy Liebmann, chief executive officer of WSL Strategic Retail, credited Chanel\u2019s longtime couturier Karl Lagerfeld for ensuring its fashion remains relevant to new generations of luxury shoppers and Polge senior for doing the same in perfume.<\/p>\n
\u201cOne of the strengths of Chanel fragrances is that each is grounded in an intriguing Chanel story \u2014 not just top notes and bottom notes, not just celebrities. With the introduction of Misia, that continues. That\u2019s good news because it is very relevant to shoppers now \u2014 especially younger shoppers,\u201d she said. \u201cThe term \u2018authenticity\u2019 is often overused today, but certainly here it feels appropriate, even this early into his tenure: Olivier Polge brings an authentic and yet next-generation sensibility to the Chanel brand.\u201d<\/p>\n
Frovola said Polge\u2019s challenge will be to maintain Chanel\u2019s reputation for quality and elegance, while allowing for his \u201cown signature, which is quite distinctive. This is much harder than it sounds, because he is contending with many legends \u2014 No. 5, 19, Coco, etc. How do you make your mark when you work alongside such standards? For my part, I hope that he will take more risks and be willing to reinterpret the legacy of Chanel in his own style. And above all, maintain the quality of new launches and classics, the hallmark of the house since its inception.\u201d<\/p>\n
Source WWD \/ Chanel<\/p>\n
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