{"id":12204,"date":"2016-04-11T10:40:32","date_gmt":"2016-04-11T10:40:32","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=12204"},"modified":"2016-04-11T10:40:32","modified_gmt":"2016-04-11T10:40:32","slug":"burberry-introduces-mr-burberry-capturing-essence-london","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/burberry-introduces-mr-burberry-capturing-essence-london\/","title":{"rendered":"Burberry introduces Mr. Burberry – capturing the essence of London"},"content":{"rendered":"

Burberry has announced the launch of Mr. Burberry, a new fragrance for men inspired by its British-made Heritage Trench Coat. See images and film below…<\/p>\n

Created by Chief Creative and Chief Executive Officer Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, Mr. Burberry captures the essence of London \u2013 a city of great contrasts and contradictions \u2013 traditional yet irreverent, elegant without being pristine.<\/p>\n

\"b2\"

A sensual herbal woody eau de toilette, the fragrance fuses classic scents of British perfumery with unexpected ingredients. Contemporary and sophisticated, the fragrance opens with notes of crisp grapefruit, cut with a base of earthy vetiver and smokey guaiac wood.<\/p>\n

The bottle is inspired by the black Heritage Trench Coat and its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven black gabardine sits around the neck.<\/p>\n

\"bub\"

The company\u00a0nabbed Oscar- and Turner Prize\u2013winning Steve McQueen to direct a romantic, slightly racy short film as part of the ad campaign. The video stars musician Josh Whitehouse as Mr. Burberry\u00a0and\u00a0Amber Anderson, the British-born model-actress who appeared in one of the brand’s\u00a0recent beauty campaigns.<\/p>\n

https:\/\/youtu.be\/Jd5Yuq_qt28<\/a><\/p>\n

 <\/p>\n

Customers are able to physically personalise their bottle with up to three initials through a monogramming service available online and selected stores. A grooming line which includes an aftershave splash, a face moisturiser and a beard oil has been created as part of the launch.<\/p>\n

www.burberry.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Burberry has announced the launch of Mr. Burberry, a new fragrance for men inspired by its British-made Heritage Trench Coat. See images and film below…<\/p>\n","protected":false},"author":3,"featured_media":12207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[224,69,56,154,1091,1497],"class_list":["post-12204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-burberry","tag-duty-free","tag-fragrance","tag-london","tag-mr-burberry","tag-summer-2016"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/12204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=12204"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/12204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/12207"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=12204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=12204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=12204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}