World Duty Free has extended and rebranded its annual \u201cwhisky festival\u201d campaign, named the Whisky Experience for 2016.<\/p>\n
An annual showcase of travel retail-exclusive Scotch whiskies, the Whisky Experience will run throughout 21 World Duty Free and World of Whiskies stores across UK airports including Heathrow and Gatwick from 9 March to 24 May.<\/p>\n
During the Whisky Experience, an expected 21 million passengers will travel through WDF stores, with 150 different nationalities taking part in sampling activity.\u00a0In-store teams will lead whisky tastings, with liquid presented in cocktails, via food pairings, and neat.<\/p>\n
Products included in the Whisky Experience include the recently launched The Laddie 8 Year Old from Bruichladdich, Port Charlotte 2007 CC:01, Talisker Neist Point, The Macallan Rare Cask Black, The Glenlivet N\u00e0durra Peated Whisky Cask Finish, The Singleton Glendullan Double Matured, Glenmorangie Tayne, and The Ardmore Tradition.<\/p>\n
WDF says consumers will have the opportunity to sample the whiskies, with the Bruichladdich, Glenmorangie, Ardmore, Singleton and Port Charlotte expressions standing out as the \u201cheroes\u201d from the wider 92-strong duty-free\u00a0exclusive whisky assortment.<\/p>\n
More than 300 whiskies are currently available through World Duty Free<\/a>. According to the retailer, five bottles of whisky are sold every minute, with customers buying enough liquid to fill more than 1,000 casks each year.<\/p>\n