{"id":12396,"date":"2016-04-15T12:29:53","date_gmt":"2016-04-15T12:29:53","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=12396"},"modified":"2016-04-15T12:33:06","modified_gmt":"2016-04-15T12:33:06","slug":"sheikh-chic-plans-global-roll-tfk-brand","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/sheikh-chic-plans-global-roll-tfk-brand\/","title":{"rendered":"‘Sheikh of Chic’ plans global roll-out for TFK brand"},"content":{"rendered":"

For Sheikh Majed Al-Sabah, a member of Kuwait\u2019s ruling dynasty, fragrance is both a family affair and a heady Middle Eastern cultural value dating back centuries. His beloved grandmother showed him how to blend precious oils purchased at Kuwait City\u2019s old Souk Al-Mubarakiya, using recipes passed down through the generations.<\/p>\n

\u201cIt\u2019s something that I was always brought up with,\u201d says Al-Sabah, who is introducing his brand, TFK, a perfumery with more than 50 scents, to Bergdorf Goodman in New York next week – and has plans to take his brand global. \u201cIn the midst of my teenager moments, I started to make them myself. I always resisted using mass-produced products.\u201d\u00a0TFK have a second location at the Neiman Marcus store in Beverly Hills. The brand is signed under the Italian group: Intertrade Europe, with Marketing Director: Shannon Drake, leading it\u2019s national campaign.<\/p>\n

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Al-Sabah, 47, is a pioneer in the field of Middle Eastern fashion and beauty. He defied family tradition in 1992 to found Villa Moda, a luxury emporium in Kuwait City carrying the hottest runway looks from labels like Dolce & Gabbana, Tod\u2019s and Calvin Klein. (He rolled out his designer-bazaar concept to other Middle Eastern countries before leaving the company in 2009.)<\/p>\n

When his longtime friend Tom Ford decided to open a boutique at Villa Moda in 2008, Al-Sabah worked closely with the designer to develop \u201cArabian Wood,\u201d an exclusive eau de parfum for the shop. Its success inspired Al-Sabah to launch his TFK fragrance house in 2012.<\/p>\n

The sheikh mixes his scents by hand at home, then sends the winning formulas to Grasse, France, where they are reproduced by perfumers.<\/p>\n

His three daughters and many nieces and nephews help coin catchy names for his creations, like the best-selling \u201cWar of the Roses\u201d and \u201cArab Spring.\u201d Relatives and friends serve as a focus group for his constant stream of new juices.<\/p>\n

TFK itself consists of four groupings: Exclusive, the core of the line; My Collection, Al-Sabah\u2019s personal scent wardrobe; Tribute, an ode to his favourite cities; and Modern Heritage, an olfactory celebration of the Arab world today.<\/p>\n

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\u201cPeople don\u2019t know who we are \u2014 if we still live in the desert and ride camels,\u201d Al-Sabah, a nephew of Kuwait\u2019s emir. \u201cThis [line] brings attention to who we are.\u201d<\/p>\n

Indeed, the men and women of the Persian Gulf are among the world\u2019s greatest consumers of scent in all forms, from smoldering Arabian incense and exotic \u201cattars,\u201d or oils, to homemade and designer perfumes. They layer, collect and gift fragrance in lavish proportions.<\/p>\n

But Al-Sabah created \u201cRose With a View,\u201d with a rose, bergamot and sandalwood bouquet, specifically with his New York\u00a0customers in mind. \u201cI wanted to really bring in the romance of rose to the very concrete, fast lifestyle of New York City,\u201d he explains. Taif rose from Saudi Arabia is one of his favourite ingredients, as is oud, the intense, woody resin from the tropical agar tree, from Laos.<\/p>\n

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\u201cThere\u2019s a deep tradition and heritage in the Middle East that nobody knows about,\u201d says Al-Sabah.<\/p>\n

Find out more at\u00a0http:\/\/www.tfk.com.kw\/<\/a>\u00a0and\u00a0http:\/\/www.intertradeurope.com\/brand\/tfk-the-fragrance-kitchen-2\/<\/a><\/p>\n

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For Sheikh Majed Al-Sabah, a member of Kuwait\u2019s ruling dynasty, fragrance is both a family affair and a heady Middle Eastern cultural value dating back […]<\/p>\n","protected":false},"author":3,"featured_media":12419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[45,1929,110,149,441,41,280,43,236,1928,1927],"class_list":["post-12396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-beauty","tag-bergdorf-goodman","tag-dfs","tag-dubai-duty-free","tag-fragrances","tag-luxury","tag-new-york","tag-perfume","tag-qatar-duty-free","tag-sheikh-majed-al-sabah","tag-tfk"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/12396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=12396"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/12396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/12419"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=12396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=12396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=12396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}