{"id":12935,"date":"2016-05-09T10:22:37","date_gmt":"2016-05-09T10:22:37","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=12935"},"modified":"2016-05-09T14:15:59","modified_gmt":"2016-05-09T14:15:59","slug":"beckham-signs-biotherm","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/beckham-signs-biotherm\/","title":{"rendered":"David Beckham signs for Biotherm; Star will develop a men’s grooming line"},"content":{"rendered":"

L\u2019Or\u00e9al Luxe\u2019s brand Biotherm Homme, N\u00b01 in premium men\u2019s skincare, has\u00a0announce an unprecedented long-term partnership to develop a men\u2019s grooming line with footballing (and fashion) superstar David Beckham. The collection, of both skincare and daily grooming products, will launch in 2017.<\/p>\n

As part of the collaboration, England\u2019s football icon becomes Biotherm Homme\u2019s first global ambassador. David Beckham\u2019s first Biotherm Homme campaign, for the brand\u2019s N\u00b01 moisturizer Aquapower will break online in June.<\/p>\n

\u201cI\u2019m excited to be working with Biotherm Homme,\u201d said David Beckham. \u201cI\u2019ve been thinking about developing a skincare range for a long time and it wasn\u2019t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon.\u201d<\/p>\n

\u201cThe partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men\u2019s skincare category and reinforce our brand\u2019s leadership,\u201d said David Fridlevski, Biotherm General Manager. \u201cIt\u2019s the first time a male celebrity of this stature has developed a skincare collection. We\u2019re proud to be David Beckham\u2019s partner of choice to develop his vision of skincare, and we\u2019re delighted to welcome him as a new brand ambassador.\u201d<\/p>\n

https:\/\/youtu.be\/6_BIFAjDT90<\/a><\/p>\n

“Men\u2019s grooming represents a significant opportunity for our business,\u201d said Jason Weisenfeld, President of Seven Global. \u201cWith Biotherm Homme, we now have the perfect partner to become a best-in-class, global leader in men\u2019sskincare.\u201d<\/p>\n

By entering a several year partnership, Biotherm Homme and David Beckham plan to impact male behaviour with regard to skincare. Recently voted \u201cSexiest Man Alive\u201d by People magazine, famous worldwide for his impressive record in sport, respected for being devoted to his family and his philanthropic work on behalf of UNICEF, David Beckham is considered a leading influential across generations of men.<\/p>\n

\"aquapower-visual-12-HR\"

About Biotherm Homme<\/strong>
\nFrench luxury skincare brand Biotherm launched Biotherm Homme in 1985. For 30 years, Biotherm Homme has played a pioneering role in men\u2019s skincare, creating solutions to respond to the specific needs of men\u2019s skin, with products such as the breakthrough gel moisturizer Aquapower and the corrective anti-aging cream Force Supreme. The brand offers a complete range of over 80 advanced skincare solutions adapted to different skin types and concerns. They all share the power of aquatic ingredients, which ensure light and invigorating textures. Biotherm Homme is one of 18 brands across the L\u2019Or\u00e9al Luxe portfolio<\/p>\n

http:\/\/www.biothermhomme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Or\u00e9al Luxe\u2019s brand Biotherm Homme, N\u00b01 in premium men\u2019s skincare, has\u00a0announce an unprecedented long-term partnership to develop a men\u2019s grooming line with footballing (and fashion) […]<\/p>\n","protected":false},"author":3,"featured_media":12937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[2033,448,69,2034],"class_list":["post-12935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-biotherm","tag-david-beckham","tag-duty-free","tag-loreal-luxe"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/12935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=12935"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/12935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/12937"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=12935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=12935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=12935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}