{"id":12994,"date":"2016-05-10T15:31:37","date_gmt":"2016-05-10T15:31:37","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=12994"},"modified":"2016-05-11T09:36:28","modified_gmt":"2016-05-11T09:36:28","slug":"bremont","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/bremont\/","title":{"rendered":"Bremont launches women’s watch collection"},"content":{"rendered":"

Bremont, the British luxury watchmaker, has unveiled its first ever collection of timepieces for women…<\/p>\n

The problem with setting yourself up as a men\u2019s brand with all the testosterone fuelled aviation \/ engineering \/ adventuring tie-ins, is that you risk alienating a whole section (or rather gender) of potential client\u00e8le. British watchmaker Bremont couldn\u2019t be more blokey if it tried, so its first foray into the women\u2019s watch market at Baselworld came as a bit of a shock.<\/p>\n

It\u2019s always interesting to watch brands backpedal their way out of a previous stand-point, but credit where credit is due, Bremont is refreshingly honest about how its new Solo-32 collection and even newer AC 1 32 Ladies Chronometer came about. As co-founder Nick English explained to The Daily Telegraph from the brand\u2019s Henley headquarters, \u201cwe have lots of guys coming in all the time who\u2019ve bought a number of Bremonts and they tell us \u2018if I don\u2019t buy one for the wife I\u2019m in trouble\u2019.\u2019\u2019<\/p>\n

\"SOLO-32_LC_WH_Side_WBG-xlarge_trans\"

Bremont Solo 32 LC Polished hardened stainless steel case, \u00a32,695<\/p>\n

Lots of watch companies take the path of least resistance at this point: bang out a quartz model, sling it on a pastel strap and add some diamond detailing. Not so here. \u201cWe always knew there was room for a small ladies collection, but importantly it would have to have the same DNA and build as the men\u2019s,\u201d says English. \u201cMany brands launch with quartz, or if they\u2019re mechanical they\u2019re without a seconds hand, while also compromising on accuracy \u2013 as smaller movements mean less precision,\u201d he explains.<\/p>\n

As the name suggests, both launches have a case diameter of 32mm. \u201cWe worked backwards,\u201d says English, \u201cand thought, what is the perfect size for a women\u2019s watch?\u201d An automatic chronometer tested movement with a power reserve of 40 hours and a polished hardened stainless steel case is a clear statement of Bremont\u2019s position. \u201cThese watches share the same integrity as the men\u2019s, and the idea is that you can stick it on and basically forget about it,\u201d says English.<\/p>\n

\"SOLO-32_AJ_BK_Front_WBG-xlarge_trans\"

Bremont Solo 32 AJ Polished hardened stainless steel case, \u00a32,695<\/p>\n

The Bremont aesthetic is clear across all versions with clear open dials, recognisable numerals and hands from other men\u2019s editions, a prominent crown, and a flat, wider than usual bezel. And certainly the Solo-32 AJ (named after aviatress Amy Johnson) is restrained in design, while the Solo-32 LC (named after Lettice Curtis, a female pilot from the Second World War) has a more feminine slant with elegant Roman numerals (the first time the brand has used them) \u2013 and if put on a steel bracelet is very nice indeed.<\/p>\n

The latest launch, the AC 1 32 Ladies Chronometer (part of the brand\u2019s partnership as the Official Timing Partner to the 35th America\u2019s Cup) has a delicately embossed white opaline dial decorated with a repetitive pattern of the Cup; the texture and slight sheen the brand\u2019s most obvious but restrained concession to \u201cpretty\u201d. Not that it wouldn\u2019t consider pushing the feminine stylistics further.<\/p>\n

\u201cThere\u2019s nothing right or wrong about an interesting strap,\u201d laughs English. \u201cPink stingray can look great,\u201d he says, half-joking (plum, black and cream are just some of the colours on offer). And diamonds? \u201cNever say never. It\u2019s not our aim to be everything to everyone, this is a small offering that\u2019s answering a need. We want to design watches that will be sold, but most crucially without compromising on the brand.\u201d<\/p>\n

Via Daily Telegraph \/ Images Bremont www.bremont.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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