{"id":13103,"date":"2016-05-16T10:38:39","date_gmt":"2016-05-16T10:38:39","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=13103"},"modified":"2019-01-23T10:38:43","modified_gmt":"2019-01-23T10:38:43","slug":"courvoisier-launches-artisan-edition-cognac-range-travellers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/courvoisier-launches-artisan-edition-cognac-range-travellers\/","title":{"rendered":"Courvoisier launches Artisan Edition Cognac range for travellers"},"content":{"rendered":"

Beam Suntory Global Travel Retail is seeking to convert single malt Scotch drinkers to Cognac with the launch of the travel retail exclusive Courvoisier Artisan Edition Range.<\/p>\n

Developed to engage trade and consumers alike while encouraging a reappraisal of the category, the new collection focuses on three types of oak casks used in the Cognac production process.<\/p>\n

Described as an \u201calternative\u201d to classic single malts, Courvoisier is using the three-product\u00a0range to focus on both craft credentials and luxury cues.<\/p>\n

Courvoisier VS<\/strong> \u2013 Double Oak is matured initially in virgin French oak before a transfer to old Cognac casks to \u201ccreate harmonious flavour\u201d. VSOP Triple Oak<\/strong> is a double matured small batch Cognac which has spent time in bold new and used French oak casks before being married in wooden vats for \u201csublime smoothness\u201d. XO \u2013 Ultime<\/strong> is triple aged in new Tron\u00e7ais wood and Limousin casks followed by used oak, with the liquid then left to mature for two years in humid cellars by the Charente River in Jarnac.<\/p>\n

\u201cWe are proud to be paying tribute to our Parisian roots with the launch of Courvoisier Artisan Edition, exclusive to global travel retail,\u201d said Michael Cockram, global marketing director, travel retail at Beam Suntory.<\/p>\n

\u201cCourvoisier has always been a pioneer in innovation and the new range allows us to re-assert our forward-thinking through focusing on the wood that is essential to creating our exceptional Cognac; a language that will certainly resonate with dark spirit drinkers.\u201d<\/p>\n

In line with the recent Courvoisier Golden Age of Paris rebrand, the Artisan Edition Range is presented in stand-out packaging, supported by a month-long activation at Paris Charles de Gaulle<\/a> Airport in partnership with BuY Paris Duty Free.<\/p>\n

The in-store activity comprises educational elements, tastings, digital interactions and immersive experiences.<\/p>\n

Consumers will be \u201ctransported\u201d to the Golden Age of Paris via a virtual lift to the top of the Eiffel Tower. Guests are invited to take a \u201cselfie\u201d against the Paris skyline, while a Parisian bar offers Artisan Edition samples, either neat or in a signature Side Car cocktail.\u00a0A Side Car gift-with-purchase glass is available with any spend over \u20ac90.<\/p>\n

\u201cBuY Paris Duty Free is proud to partner with Beam Suntory for the global launch of Courvoisier Artisan Edition exclusively in global travel retail,\u201d A BuY Paris Duty Free spokesperson said.<\/p>\n

\u201cThis exceptional portfolio of Cognacs is inspired by the Golden Age of Paris, so it is only fitting that it begins its journey here at Paris Charles de Gaulle, one of the busiest passenger airports in Europe. The innovation behind Courvoisier Artisan Edition will appeal to all dark spirits drinkers and we look forward to welcoming visitors from across the world at this exciting new experience.\u201d<\/p>\n

Courvoisier\u2019s Artisan Edition range is available now in global travel retail sites with activations taking place in Milan, Stockholm, Vienna, Amsterdam, Frankfurt and Munich from April-July this year.<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Beam Suntory Global Travel Retail is seeking to convert single malt Scotch drinkers to Cognac with the launch of the travel retail exclusive Courvoisier Artisan […]<\/p>\n","protected":false},"author":3,"featured_media":13104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[2065,685,815,2066],"class_list":["post-13103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-artisan-range","tag-courvoisier-cognac","tag-duty-free-exclusive","tag-paris-cdg-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/13103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=13103"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/13103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/13104"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=13103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=13103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=13103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}