{"id":13362,"date":"2016-05-25T09:09:55","date_gmt":"2016-05-25T09:09:55","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=13362"},"modified":"2016-05-25T09:09:55","modified_gmt":"2016-05-25T09:09:55","slug":"karlie-kloss-named-new-spokesmodel-swarovski","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/karlie-kloss-named-new-spokesmodel-swarovski\/","title":{"rendered":"Karlie Kloss shines as Swarovski’s new face"},"content":{"rendered":"

Karlie Kloss\u2019 face will soon rise up on another billboard. The model has been named Swarovski\u2019s new face. Kloss succeeds the firm\u2019s former spokesmodel and her fellow Victoria Secret Angel alum, Miranda Kerr.<\/p>\n

Swarovski\u2019s chief executive officer for consumer goods Robert Buchbauer said the company\u2019s decision to sign Kloss is strategic and is tied to the brand\u2019s recent objectives to ramp up its North American presence and increase its fashion quotient.<\/p>\n

\u201cWe wanted to bring our brand to the next level but also the next generation \u2014 we thought that Karlie would be a perfect match. She represents a certain openness and a certain mind-set \u2014 a new philosophy, if you will. She is very fashionable and very beautiful, which is key when you talk about the next generation of consumer \u2014 specifically, powerful women who should become our long-term customer. On top of that, we\u2019ve decided to put more emphasis on the North American market and who would be better than Karlie?\u201d Buchbauer said.<\/p>\n

Her Swarovski contract includes exclusivity clauses for the jewelry and watch markets. The partnership will see Kloss fronting the label for the next two years.<\/p>\n

\"Karlie