{"id":13534,"date":"2016-06-06T12:51:32","date_gmt":"2016-06-06T12:51:32","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=13534"},"modified":"2016-06-06T12:51:32","modified_gmt":"2016-06-06T12:51:32","slug":"jameson-unveils-super-premium-whiskey-makers-series","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jameson-unveils-super-premium-whiskey-makers-series\/","title":{"rendered":"Jameson unveils super-premium &#8216;Whiskey Makers&#8217; Series"},"content":{"rendered":"<p class=\"font_8\">The Whiskey Makers Series is a brand new venture for Jameson, launching a range of whiskies that takes a closer look at the art of whiskey making, the people, their craft and their expertise.<!--more--><\/p>\n<p>For this new series, three of the head craftsmen form the Midleton Distillery have created their own whiskeys based on their area of expertise, naming each one after their favourite piece of\u00a0equipment.<\/p>\n<p>Said to be the \u201cmost significant\u201d move in Jameson\u2019s history, the new portfolio structure is said to represent a \u201cunique re-interpretation\u201d of the super-premium whiskey category and \u201chighlights\u201d the brand\u2019s wider offering.<\/p>\n<p>Jameson\u2019s portfolio is now comprised of four ranges that offer a ladder of products into the super-premium Irish whiskey sector, including the new-to-market Whiskey Makers Series.<\/p>\n<p>The series is comprised of three no-age-statement expressions created in collaboration with Jameson\u2019s head blender Billy Leighton, head distiller Brian Nation, and head cooper Ger Buckley.<\/p>\n<p>Inspired by different stages of the whiskey-making process, the range aims to enhance consumer education and understanding. It joins Jameson\u2019s portfolio on a permanent basis.<\/p>\n<p>The Distiller\u2019s Safe celebrates the role of Brian Nation and showcases the copper pot distillate of Jameson, exploring the affect of copper on new make spirit. It includes a mix of grain whiskey and a \u201cheavier style\u201d of pot still liquid aged in Bourbon oak casks.<\/p>\n<p>The Cooper\u2019s Coze is inspired by fifth generation cooper Ger Buckley and explores oak influence on whiskey, containing liquid aged in a combination of virgin American oak, seasoned Bourbon barrels and Sherry casks.<\/p>\n<p>The Blender\u2019s Dog pays tribute to Billy Leighton and showcases a range of three different distillates and four different casks of various ages, emphasising the role of the blender.<\/p>\n<p>Nation, Leighton and Buckley worked on the range for four years ahead of its launch. Their expressions have been named after the tools they use in their craft and are priced \u20ac70.00 with an abv of 40%.<\/p>\n<p>In addition to The Whiskey Makers Series, Jameson\u2019s restructured portfolio consists of the Heritage Series \u2013 \u00adcomprised of the super-premium Jameson Black Barrel, Jameson Crested and Jameson Signature \u2013 and travel retail exclusive The Deconstructed Series \u2013 which consists of Jameson Bold, Jameson Lively, and Jameson Round, as well as the original Jameson expression.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/06\/jam.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/06\/jam.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/06\/jam-300x140.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/06\/jam-768x359.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/06\/jam-680x318.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/06\/jam.jpg\" class=\"alignnone size-full wp-image-13554 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"jam\"    sizes=\"(max-width: 870px) 100vw, 870px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-13554\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/06\/jam.jpg\" alt=\"jam\" width=\"870\" height=\"407\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/06\/jam.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/06\/jam-300x140.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/06\/jam-768x359.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/06\/jam-680x318.jpg 680w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/noscript><\/a><\/p>\n<p>Of Irish Distillers\u2019 reasoning behind the new range and structure, Simon Fay, international marketing director at Irish Distillers Pernod Ricard, said: \u201cWe knew we had to stay relevant to our consumer and evolve our super-premium portfolio. It was time for a rethink and a revamp.<\/p>\n<p>\u201cWe spoke to bartenders, consumers and people in our company and they said whatever you do, make sure it\u2019s authentic. It should sit in tradition, but also disrupt it. We hadn\u2019t really evolved the range for 15-20 years and we need to stay relevant. Consumers want to know about our history and heritage, and about the product itself.\u201d<\/p>\n<p>Jameson\u2019s portfolio will be supported by the brand\u2019s Sine Metu communication platform, which translates as \u201cwithout fear\u201d.<\/p>\n<p><strong>Match your journey to the duty free shopping along your whole trip with<a href=\"https:\/\/www.dutyfreehunter.com\/\">https:\/\/www.dutyfreehunter.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Whiskey Makers Series is a brand new venture for Jameson, launching a range of whiskies that takes a closer look at the art of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[497,69,39,215,2196,2194,2195,2192,2191],"class_list":["post-13534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-airport-duty-free","tag-duty-free","tag-dutyfree","tag-irish-whiskey","tag-jameson-duty-free","tag-jameson-whiskey","tag-jameson-whiskey-makers","tag-jamesons","tag-whiskey-makers-series"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/13534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=13534"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/13534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/13555"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=13534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=13534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=13534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}