{"id":13590,"date":"2016-06-06T16:18:29","date_gmt":"2016-06-06T16:18:29","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=13590"},"modified":"2016-06-06T16:18:29","modified_gmt":"2016-06-06T16:18:29","slug":"louis-vuitton-will-release-first-ever-perfume-decades","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/louis-vuitton-will-release-first-ever-perfume-decades\/","title":{"rendered":"A journey that begins on bare skin: Louis Vuitton parfums set for September launch"},"content":{"rendered":"

The luxury trunk maker turned fashion powerhouse will introduce its first fragrances since 1946 this September, but its a secret…<\/p>\n

Louis Vuitton does not do things in halves. With the announcement that the luxury maison would be launching Les Parfums Louis Vuitton in September this year, comes news that the brand has already built its Creative Atelier in Grasse, and has appointed a house perfumer, Jacques Cavallier Belletrud. And if you think the that the link between a trunk-maker and perfumery is tenuous at best, you’ll be mistaken. Besides making trunks and vanity cases, travel flasks and even fragrances stamped with the Louis Vuitton name have been created throughout the 20th century.<\/p>\n

In the 1920’s, other luxury accessories like tortoiseshell hair brushes, mirrors and perfume vials were also popular among the elite. Louis Vuitton commissioned artists to design decorative motifs for engraved crystal bottles. These exquisite pieces were known as ‘Editions d’Art’, with artists like Camille Cless-Brothier, Gaston Le Bourgeois and Andr\u00e9 Ballet among those who designed and crafted these bottles. Buoyed by the success of ‘Editions d’Art’, the first Louis Vuitton fragrance, Heures d’Absence was launched in 1927, followed closely by Je, Tu, Il in 1928, and R\u00e9miniscences and Eau de Voyage in 1946.<\/p>\n

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But how exactly do these vintage Vuitton scents smell? The truth is, no one knows for sure, as all that exists are the original bottles (still in mint condition), but minus any actual juice. However the ‘vanishing act’ of these original Vuitton scents leaves the brand in a unique position \u2014 with the freedom to reinvent its new perfumery arm. Perfumer Belletrud, a native of Grasse, has been busy over the past four years, assembling a dream palette of raw materials using extraordinary new technology, for use in his perfume creations. One of the first things he was inspired by was of course leather \u2014 the hardy material being a signature of the house. Belletrud wanted to invent a made-to-measure infusion.<\/p>\n

Says the house’s press release “Of all the leather aromas he explored, the one that drew him in was the gentle scent of natural leather, the light beige material used to cover the handles and straps of the Maison’s trunks and handbags. Fascinated by the subtlety of its fragrance, which is more floral than musky, Jacques Cavallier Belletrud asked the perfume workshop for an extraction of this leather. Steeped in alcohol, leather becomes resinoid, a dark substance that was clarified again and again until a limpid note was achieved. On the skin, it’s a perfume unto itself. This exclusive note possesses neither the aggressiveness of cade (juniper) nor the smokiness of birch. It is soft and sensual, like discovering leather for the first time.”<\/p>\n

Belletrud will also work with ‘exclusive’ flowers, having travelled to China to suss out osmanthus, magnolia and jasmine sambac, and finding these local varieties to be distinctive and unique. He has also explored the use of the supercritical CO2 extraction \u2014 a process that requires no heat and is used for ingredients like vanilla. In fact Belletrud has tried this process out on fresh flowers May rose and jasmine, and has been happy with the results. With the amount of care, expertise and dedication given to the Les Parfums Louis Vuitton collection, luxury lovers\u00a0are certainly looking forward to making new olfactory discoveries with the brand.<\/p>\n

Les Parfums Louis Vuitton will be available in September 2016.<\/p>\n

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http:\/\/us.louisvuitton.com\/eng-us\/lv-now<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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