{"id":13975,"date":"2016-06-21T15:12:37","date_gmt":"2016-06-21T15:12:37","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=13975"},"modified":"2016-06-21T15:12:37","modified_gmt":"2016-06-21T15:12:37","slug":"flowerbomb-gets-new-ad","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/flowerbomb-gets-new-ad\/","title":{"rendered":"Flowerbomb gets advertising revamp from Inez and Vinoodh"},"content":{"rendered":"

Flowerbomb, Viktor & Rolf\u2019s blockbuster women\u2019s fragrance, will get new a new advertising campaign for the first time since its spring 2005 launch.<\/p>\n

\u201cWe imagined an image that would be an evolution of the idea of Flowerbomb: a mysterious, slightly surreal, strong and vibrant woman, who has the power to transform anything into something positive and beautiful,\u201d the label\u2019s designers Viktor Horsting and Rolf Snoeren said in a statement.<\/p>\n

Whereas the original Flowerbomb ad (below) shows a woman\u2019s face veiled with pink netting that extends over her head, in the new image, photographed by Inez van Lamsweerde and Vinoodh Matadin, colourful flowers spring from the gravity-defying tresses of model Andreea Diaconu.<\/p>\n

\"vogueviktorrolfflowerbomb\"

\u201cThe surreal bouquet of flowers on her head is a metaphor for positive thinking,\u201d Horsting and Snoeren continued.<\/p>\n

Still numerous similarities between the ad versions remain. In both, the models \u2014 whose torsos are clad just in a ribbon emblazoned with the Viktor & Rolf name \u2014 hold in one hand the bottle in a grenade-like fashion. In each instance, the models are shown in profile against a pinkish background.<\/p>\n

\u201cWe wanted to convey a renewed sense of spirit and excitement around the fragrance that will continue to lead and inform the modern visual direction of Flowerbomb at all touch points, including a focus on refreshed visual merchandising,\u201d stated Nathalie Dur\u00e1n, international general manager of designer brands fragrances at L\u2019Or\u00e9al, Viktor & Rolf\u2019s perfume licensee.<\/p>\n

The new ad is due to break worldwide this summer, starting in July.<\/p>\n","protected":false},"excerpt":{"rendered":"

Flowerbomb, Viktor & Rolf\u2019s blockbuster women\u2019s fragrance, will get new a new advertising campaign for the first time since its spring 2005 launch.<\/p>\n","protected":false},"author":3,"featured_media":13976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[1750,51,2314,2313,43,484],"class_list":["post-13975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-campaign-2016","tag-flowerbomb","tag-flowerbomb-duty-free","tag-inez-and-vinoodh","tag-perfume","tag-viktor-rolf"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/13975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=13975"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/13975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/13976"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=13975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=13975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=13975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}