Glenfiddich has redesigned its 18 Year Old single malt whisky to give it a more superior look than the rest of the range.<\/p>\n
The expression is now bottled in clear glass, rather than brown, with an embossed cartouche and sealed with a wooden stopper.\u00a0It is also now presented in a chocolate-coloured gift box that\u2019s finished with gold foil.<\/p>\n
The packaging update is only being applied to the 18 Year Old, to highlight its premium qualities compared to its 12- and 15-year-old stablemates.<\/p>\n
Peter Gordon, director of Glenfiddich, which is owned by William Grant & Sons, said: \u201cAs an independent family-run company we have the freedom to innovate in many ways. Our Glenfiddich 18 Year Old is a superior whisky so naturally we want its presentation to match the quality of our award winning liquid.<\/p>\n
\u201cThe prestigious new look of our Glenfiddich 18 Year Old will hopefully capture and reflect the expertise of our master craftsmen and the brand\u2019s authenticity and heritage.\u201d<\/p>\n
The new-look bottle will be rolled out to global markets from November 2014.<\/p>\n