{"id":14089,"date":"2016-06-24T12:24:12","date_gmt":"2016-06-24T12:24:12","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=14089"},"modified":"2016-06-24T12:24:12","modified_gmt":"2016-06-24T12:24:12","slug":"shiseido-rolls-smile-rating-app","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/shiseido-rolls-smile-rating-app\/","title":{"rendered":"Shiseido rolls out smile-rating app; JAL cabin crew to test"},"content":{"rendered":"<p>How do you know if you\u2019ve got that winning smile? There\u2019s an app for that.\u00a0Japanese cosmetics firm Shiseido says it has come up with a system to rate a person\u2019s smile by measuring facial movements.<!--more--><\/p>\n<p>Users look into a tablet device with the app, and it gives them a reading on the quality of their smile on a scale of zero to 120.<\/p>\n<p>The app can also tell them how their smile is seen by others in various categories \u2014 trustworthy, elegant, attractive, beautiful, positive, friendly and lively.<\/p>\n<p>\u201cBut even if you have a 120 rating smile, it doesn\u2019t mean it\u2019s the best smile,\u201d a company spokeswoman told AFP.<\/p>\n<p>\u201cFor instance, a smile could be perceived as more elegant even when the overall rating is 80.\u201d<\/p>\n<p><strong>Starting from July, Shiseido will start testing the app on 5,000 Japan Airlines flight attendants, who will use it daily for several months.<\/strong><\/p>\n<p>Their feedback will be used to improve the app, which Shiseido is targeting at the hospitality industry.<\/p>\n<p>Details about possible pricing have yet to be decided, the spokeswoman said, adding that it could be launched commercially as early as next year.<\/p>\n<p>Pic:\u00a0A Japan Airlines flight attendant checks her smile using a tablet device installed with a Shiseido app. The cosmetics firm says it has come up with a system to rate a person&#8217;s smile by measuring facial movements. (AFP-JIJI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you know if you\u2019ve got that winning smile? There\u2019s an app for that.\u00a0Japanese cosmetics firm Shiseido says it has come up with a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[2346,2347,473],"class_list":["post-14089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-jal","tag-japan-airlines","tag-shiseido"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/14089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=14089"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/14089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/14090"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=14089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=14089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=14089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}