A\u00a0new bottle design for Beefeater London Dry Gin has been released to \u201creinforce\u201d the brand\u2019s London origins.
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The new look bottle features a hand-drawn map of the British capital, where Beefeater continues to be distilled.<\/p>\n
In the Beefeater red colour, the map is situated on the back of the bottle and depicts London\u2019s iconic landmarks, with the unchanged Beefeater logo and Yeoman in the foreground.<\/p>\n
The signature of James Burrough, who founded Beefeater London Dry Gin in the 19th century, has been added to the front label, alongside the words \u2018The world\u2019s most awarded gin\u2019.<\/p>\n
Beefeater said it undertook \u201cextensive consumer research\u201d when redesigning the bottle, polling in several key markets such as Spain and the US.<\/p>\n
\u201cThe premium gin category is booming, which makes the job even more exciting, and the redesign of the Beefeater London Dry bottle will ensure that our premium expression is leading the surge of interest in the category,\u201d said Eric Sampers, global brand director for Beefeater.<\/p>\n
\u201cWe\u2019re sure that the new design will encourage consumers to discover the unique qualities that both London and Beefeater share.<\/p>\n
\u201cThe bottle reflects the changing state of London, perfectly illustrating the mix of tradition and dynamism found in both London and Beefeater.\u201d<\/p>\n
The new Beefeater London Dry Gin bottle will roll out globally from June 2016.<\/p>\n