Amarula Cream is stepping up its commitment to the conservation of African elephants with a new bottle which will be launched in travel retail stores.<\/p>\n
Affectionately named Jabulani, the Zulu word for rejoice, the bottle is named after a South African elephant that was abandoned as a baby but later rescued and adopted into a new herd. The new bottle features sleek curves and the shape of an African elephant etched into the glass.<\/p>\n
While the bottle shape has changed, Amarula Global General Manager Dino D\u2019Araujo said the liquid remains the same. \u201cIn addition to upping the aesthetic elements of our packaging, the bottle reflects our ongoing commitment to elephant conservation,\u201d said D\u2019Araujo. \u201cSince 2002, The Amarula Trust has helped conservationists study elephant behavior and use the learnings to protect elephants within South Africa\u2019s borders.<\/p>\n
\u201cThis year, we are extending our support into the rest of Africa thanks to a partnership with WildlifeDirect and its Kenyan CEO, Dr Paula Kahumbu. \u201cFunding generated from the proceeds of Amarula sales around the world, combined with the expertise and commitment of Paula and her team, will help us continue to protect the continent\u2019s elephants that are such an important part of both Africa\u2019s heritage and Amarula\u2019s story.\u201d<\/p>\n
The Jabulani bottle is being\u00a0launched exclusively to duty-free and travel\u00a0channels worldwide from mid-June 2016 followed by a phased roll-out into various domestic markets, including South Africa, Europe and the Americas, later in the year.<\/p>\n","protected":false},"excerpt":{"rendered":"
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