Fashion photographer Rankin is moving into fragrance with a unisex scent to be called S&X…
\nThe British lensman has shot countless high-end campaigns and photoshoots over the years, and has even helmed music videos. But now he’s taking on new territory by teaming up with The Perfumer’s Story’s Azzi Glasser on a fragrance, set to launch in October 2016.<\/p>\n
S&X by Rankin<\/strong> features notes like leather, jasmine and magnolia, with hints of white musk and Earl Grey tea.<\/p>\n \u201cI\u2019ve always wanted to work on a perfume, on a scent,\u201d Rankin, full name John Rankin Waddell, told WWD. \u201cI\u2019ve met (Azzi), like, a hundred times probably, but never just put two and two together, so in a way it was like working with family. So when we met we talked about myself, I asked her a lot of questions and then somehow she went away and brought it back.\u201d<\/p>\n Unlike previous collaborations when he’s simply gone “back and forth” without being happy, Rankin felt an “instantaneous” love for Azzi’s idea. He visited her “den of perfume” and describes it as one of the most amazing experiences he’s ever had.<\/p>\n \u201cIt\u2019s very sexy,\u201d Azzi added of S&X by Rankin. \u201cTo me, a perfume should be sexy anyway, but with this one I wanted to make it addictive and also to leave that trail behind so when you wear it, you walk past and you should leave this essence of a trail.\u201d<\/p>\n She describes the scent as a “print” of the photographer’s character, style and life. Azzi has plenty of experience capturing a person’s personality in a perfume as she’s previously created products for big names such as Helena Bonham Carter and Johnny Depp.<\/p>\n