{"id":15395,"date":"2016-07-28T09:56:53","date_gmt":"2016-07-28T09:56:53","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=15395"},"modified":"2019-01-23T10:28:07","modified_gmt":"2019-01-23T10:28:07","slug":"glenfiddich-whisky-launching-menswear-fashion-line","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/glenfiddich-whisky-launching-menswear-fashion-line\/","title":{"rendered":"Glenfiddich whisky is launching a menswear fashion line"},"content":{"rendered":"<p>Scotch whisky maker Glenfiddich is partnering with Josh Peskowitz, cofounder of the menswear shop Magasin, to curate a capsule collection called Glenfiddich&#8217;s Wardrobe XXI to help promote the brand&#8217;s 21-year-old single malt scotch.<!--more--><\/p>\n<p>Recently, Josh Peskowitz, a fashion industry veteran and co-founder of men\u2019s concept shop Magasin, travelled to Scotland to experience Glenfiddich\u2019s creative process at its source, reports Luxury Daily. While on his retreat, Peskowitz witnessed the framework of Scottish culture and was inspired to bring these elements together in the form of a menswear capsule.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf-1024x971.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf-300x284.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf-768x728.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf-680x645.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf-1024x971.jpg\" class=\"alignnone wp-image-15398 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"glenf\"    sizes=\"(max-width: 829px) 100vw, 829px\" \/><noscript><img decoding=\"async\" class=\"alignnone wp-image-15398\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf-1024x971.jpg\" alt=\"glenf\" width=\"829\" height=\"786\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf-1024x971.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf-300x284.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf-768x728.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf-680x645.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/07\/glenf.jpg 800w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/noscript><\/a><\/p>\n<p>\u201cThis collection will capture the lifestyle of Glenfiddich as it was developed with both tradition and innovation in mind,\u201d said Michael Giardina, senior brand manager of Glenfiddich.<\/p>\n<p>\u201cPushing boundaries and challenging convention with thoughtful innovation is a steadfast part and valued framework of Glenfiddich\u2019s ethos,\u201d he said.<\/p>\n<p><iframe title=\"Glenfiddich: Wardrobe XXI\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bJq3Pyg8Tao?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Documented by the brand, Peskowitz began his time in Scotland with a stop in the capital city of Edinburgh where he visited with Nicolson Kiltmakers to learn about the construction and craftsmanship behind the kilt.\u00a0Drawing similarities between whisky distilling and textile manufacturing, Peskowitz continues on to cocktail bars where he speaks with mixologists and to the city of Elgin where he is shown the ins and outs of cashmere and fine woollen cloth at Johnstons of Elgin.\u00a0Peskowitz\u2019s tour ends at the Scotch-producing village of Dufftown. Here,\u00a0he witnesses the distillery process firsthand, learning about Glenfiddich\u2019s rich history, innovation and dedication to tradition.<\/p>\n<p>The experiences amassed while in Scotland laid the foundation for what will become Glenfiddich\u2019s Wardrobe XXI.<\/p>\n<p>\u201cAfter visiting the Glenfiddich distillery and other regions of Scotland, I walked away inspired by how many industries in Scotland \u2013 from textile to whisky \u2013 are firmly rooted in a sense of place,\u201d said Josh Peskowitz, fashion veteran and creative director curating Glenfiddich Wardrobe XXI.<\/p>\n<p>\u201cOne of the most inspiring things that I saw in Scotland was how a respect for tradition sat side-by-side with innovation at Glenfiddich\u2019s facilities, to protect the integrity of the product \u2014 down to the preservation of their water source,\u201d he said.<\/p>\n<p>\u201cScotland was at the forefront of my mind when putting the collection together. Context is everything.\u201d<\/p>\n<p><strong>Set to debut fall 2016, Glenfiddich\u2019s Wardrobe XXI is a stylish, contemporary menswear capsule collection hand selected by Mr. Peskowitz.<\/strong><\/p>\n<p><strong>The cooperative collaboration will feature several soon-to-be-announced Scottish designers who uphold tradition while striving to push boundaries and challenge conventions. Those featured capture Glenfiddich\u2019s as well as Scotland\u2019s ethos.<\/strong><\/p>\n<p><strong>Expanding into new categories<\/strong><br \/>\nGlenfiddich is a single malt Scotch distiller owned by William Grant &amp; Sons, which dates back to 1887. Working from the quality and heritage already present, Glenfiddich is altering packaging and positioning to make itself stand out from competitors.<\/p>\n<p>\u201cAs a 129 year old family run company Glenfiddich is constantly marrying rich heritage with bold innovation,\u201d Glenfiddich\u2019s Mr. Giardina said. \u201cSimilarly when you look at the world of fashion you often find modern looks inspired by classic designs.<\/p>\n<p>\u201cEven down to the production processes, with the importance of a high quality water source, skilled craftsman and the honouring of timeliness traditions while attempting to push the boundaries of what is possible, you find similarities in the two industries,\u201d he said.<\/p>\n<p>\u201cWhen you think of the contemporary whisky drinker and how they use fashion to express their unique style and cultural identities, the partnership focused on menswear makes complete sense.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scotch whisky maker Glenfiddich is partnering with Josh Peskowitz, cofounder of the menswear shop Magasin, to curate a capsule collection called Glenfiddich&#8217;s Wardrobe XXI to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,7099,7097],"tags":[2645,470,2259,805,134],"class_list":["post-15395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-spirits","category-wines-spirits","tag-fashion-collection","tag-glenfiddich","tag-glenfiddich-duty-free","tag-menswear","tag-scotland"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/15395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=15395"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/15395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/15397"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=15395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=15395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=15395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}