{"id":15549,"date":"2016-08-02T14:42:06","date_gmt":"2016-08-02T14:42:06","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=15549"},"modified":"2016-08-02T14:42:06","modified_gmt":"2016-08-02T14:42:06","slug":"bally-gets-groovy-retro-london-look-new-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/bally-gets-groovy-retro-london-look-new-campaign\/","title":{"rendered":"Bally gets Groovy; Retro London look for new campaign"},"content":{"rendered":"

Bally\u2019s design director Pablo Coppola has broken with tradition for fall and tapped London-based photographer Jack Davison to shoot its ad campaign with fantastic results. See below…<\/p>\n

The collection itself was packed with colour and inspired in part by the films of John Waters as well as by the arty, laid-back, intimate work spaces of David Bailey and David Hockney in the Seventies.<\/p>\n

\"Bally-Fall-Winter-2016-Campaign01\"

\"Bally-Fall-Winter-2016-Campaign02\"

\"Bally-Fall-Winter-2016-Campaign03\"

\"Bally-Fall-Winter-2016-Campaign04\"

\"Bally-Fall-Winter-2016-Campaign05\"

\"Bally-Fall-Winter-2016-Campaign06\"

\"Bally-Fall-Winter-2016-Campaign08\"

\"Bally-B-Loved-Small-Leather-Shoulder-Bag\"

The brand had previously worked with Fabien Baron and Franck Durand. Coppola said he was struck by Davison\u2019s \u201cpersonal\u201d images and liked the fact that he\u2019s a fan of Bailey\u2019s.<\/p>\n

In an interview, Coppola talked about the photographer\u2019s ability to capture intimacy in his work. \u201cThere is real emotion there,\u201d he said.<\/p>\n

Coppola also wanted to do away with the \u201cone male, one female model\u201d formula and have a larger cast, which he described as being from \u201cdifferent ages and nationalities, just hanging around in someone\u2019s studio. I wanted it to feel more animated.\u201d<\/p>\n

Models include Guinevere Van Seenus, the 17-year-old Finnlay Davis, and 15-year-old Ina Maribo Jensen.<\/p>\n

He worked with Davison to create images aimed at different consumers, publications and environments as shopping malls or light boxes in retail stores.<\/p>\n

There is also a video clip that will be used on social media featuring a song, \u201cWe Got an Adventure,\u201d performed by the band Jesiah.<\/p>\n