Roust Group has created a new bottle design for its bison grass vodka brand Z\u0307ubr\u00f3wka in travel retail and international domestic markets.<\/p>\n
\nThe new bottle, said to refer to the roots of the brand while \u201cmaintaining its modern image\u201d, features new forest scenery on the back label that can be seen through the glass, creating a \u201c3D window effect\u201d.<\/p>\n
It will be available in the UK, US and Germany, and will later be rolled out to global travel retail along with other European, American and Asia Pacific countries.<\/p>\n
\u201cThe new innovative design significantly enhances Z\u0307ubr\u00f3wka\u2019s unique provenance,\u201d said Grant Winterton, global CEO of Roust.<\/p>\n
\u201cThe brand has been one of the international growth leaders for a number of years and we are confident that the new packaging will propel the brand towards future long-term growth.\u201d<\/p>\n
The new packaging will be available in 50cl, 75cl and one-litre formats.<\/p>\n
Z\u0307ubr\u00f3wka is the fifth best-selling vodka brand in the world, growing volume sales by 18.7% last year to hit 6.15m nine-litre cases (Brand Champions data).<\/p>\n
In March this year, Roust Group launched \u017bubr\u00f3wka Black, the \u201conly\u201d Polish vodka to use charcoal from Bia\u0142owie\u017ca oaks in its filtration process.<\/p>\n","protected":false},"excerpt":{"rendered":"
Roust Group has created a new bottle design for its bison grass vodka brand Z\u0307ubr\u00f3wka in travel retail and international domestic markets.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[69,39,42,216,83,462],"class_list":["post-15970","post","type-post","status-publish","format-standard","hentry","category-latest-news","tag-duty-free","tag-dutyfree","tag-shopping","tag-travel-retail","tag-vodka","tag-zubrowka"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/15970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=15970"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/15970\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=15970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=15970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=15970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}