India\u2019s first premium rum Wild Tiger Special Reserve Rum is now available in duty-free at Chennai and Kolkata airports at stores operated by Flemingo International and is soon to launch with Mumbai Duty Free.<\/p>\n
The brand\u2019s debut in duty-free\u00a0was made earlier this year with Tiger Air Singapore, which listed the product in July. The airline is extending the listing into next year on the back of promising onboard sales. Wild Tiger is already available in Bangalore Duty Free and will soon be listed in the remainder of the country\u2019s airport duty-free stores operated by Flemingo International.<\/p>\n
Wild Tiger Rum is conceptualised and owned by Indian drinks entrepreneur Gautom Menon. The brand is not only unique in terms of its avant-garde packaging with each bottle having unique tiger stripes but also for the exotic liquid, which is a blend of both distillates from sugar cane; molasses and cane juice. It\u2019s aromatic notes and has a rich after taste have deemed it \u201cAsia\u2019s first sipping Rum\u201d among many experts.<\/p>\n
Menon added: \u201cInnovation and social responsibility are at the heart of everything we do at Wild Tiger and we approached this with the mantra \u2018Think Out of The Bottle\u2019\u201d.<\/p>\n
Regarding the brand\u2019s entry in duty-free and travel markets, Menon said: \u201cThe sixth continent as they call it is not easy for new brands but we are slowly seeing some favourable results. Tiger Air has worked out great for us and we are soon being listed with one of the largest duty-free operator\u2019s in Asia and also on board two leading full service air carriers. It\u2019s satisfying to know that passengers are buying Wild Tiger for its novelty and uniqueness, it\u2019s more than just a great tasting Rum and this works perfect for travel-retail sector\u201d<\/p>\n
Wild Tiger\u2019s dark variant the Special Reserve Rum will be retailed at $23 in Asia. The brand is planning an exciting promotional campaign \u201cRoar this Diwali\u201d for the Indian festive season to capitalise on the massive passenger movement who indulge in gifting.<\/p>\n","protected":false},"excerpt":{"rendered":"
India\u2019s first premium rum Wild Tiger Special Reserve Rum is now available in duty-free at Chennai and Kolkata airports at stores operated by Flemingo International […]<\/p>\n","protected":false},"author":3,"featured_media":16033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[2772,2771,1394,2773,1025,2770],"class_list":["post-16032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-bangalore-duty-free","tag-duty-free-rum","tag-flemingo-duty-free","tag-gautom-menon","tag-mumbai-duty-free","tag-wild-tiger-rum"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/16032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=16032"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/16032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/16033"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=16032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=16032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=16032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}