{"id":16098,"date":"2016-08-30T14:50:13","date_gmt":"2016-08-30T14:50:13","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=16098"},"modified":"2016-08-30T14:50:13","modified_gmt":"2016-08-30T14:50:13","slug":"gucci-guilty-scent-gets-steamy-jared-leto-stars-new-global-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/gucci-guilty-scent-gets-steamy-jared-leto-stars-new-global-campaign\/","title":{"rendered":"Gucci Guilty scent gets steamy; Jared Leto stars in new global campaign"},"content":{"rendered":"

Gucci\u2019s Guilty fragrance is getting a new campaign. With the original ad creative launched in 2010, the scent gets a makeover starring actor Jared Leto as well as models Julia Hafstrom and Vera Van Erp.\u00a0The spot taps into the zeitgeist of Millennials today.<\/p>\n

\u201cThe creative thinking and the campaign are very much in the territory of [creative director Alessandro Michelle],\u201d Gucci\u2019s president and CEO Marco Bizzarri told WWD.<\/p>\n

The advertisement also accompanies a film shot and directed by Glen Luchford. The image features Leto and Hafstrom naked in a tub while Van Erp lounges close by, fully clothed. The Guilty scent is described as an oriental floral with notes of mandarin, pepper, lilac, peach and amber.<\/p>\n

Look out for the global launch of the film on September 2nd.<\/p>\n

https:\/\/www.instagram.com\/p\/BJleDEeAdC_\/?taken-by=gucci<\/a><\/p>\n

 <\/p>\n

\"Gucci-Guilty-Eau-de-Toilette\"

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Gucci\u2019s Guilty fragrance is getting a new campaign. With the original ad creative launched in 2010, the scent gets a makeover starring actor Jared Leto […]<\/p>\n","protected":false},"author":3,"featured_media":16100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[1426,2807,441,2809,2805,2808,2806],"class_list":["post-16098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-ad-campaigns","tag-alessandro-michele","tag-fragrances","tag-gucci-duty-free","tag-gucci-guilty-fragrance","tag-guilty-not-guility","tag-jared-leto"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/16098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=16098"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/16098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/16100"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=16098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=16098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=16098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}