{"id":16266,"date":"2016-09-05T14:38:53","date_gmt":"2016-09-05T14:38:53","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=16266"},"modified":"2016-09-05T14:38:53","modified_gmt":"2016-09-05T14:38:53","slug":"thomas-pink-launches-premium-shirting-range","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/thomas-pink-launches-premium-shirting-range\/","title":{"rendered":"Thomas Pink launches Premium Shirting range"},"content":{"rendered":"

British men\u2019s wear brand Thomas Pink is introducing a new shirting range targeted at the professional man.<\/p>\n

The range consists of seven styles of business shirts designed for different dress codes in order to address the needs of customers working across a variety of industry sectors and at different professional levels. Each style comes in a range of collar styles, fits and double or button cuffs.<\/p>\n

The styles introduced as part of the new collection include \u201cThe Traveller,\u201d a technical shirt created using a newly developed protective finish that minimizes the need for ironing, and \u201cThe 1984\u201d a reproduction of the first shirt created by Thomas Pink in 1984 made using Italian two-fold cotton.<\/p>\n

The most premium style, \u201cThe Imperial 200s\u201d is created using two-fold Italian cotton, a hand-turned collar and mother of pearl buttons.<\/p>\n

\"thomas-pink-scoop\"

Subtle brand signatures such as branded sleeve buttons and the use of the brand\u2019s pink thread to sew the last placard button are also incorporated into the collection.<\/p>\n

Prices range between \u00a345, or $95, to \u00a3225, or $297. Jonathan Heilbron, the brand\u2019s chief executive officer, explained that the company aims to target men at different career levels through the pricing strategy; \u201cOur new business shirting range has been developed with the business customer in mind. We have created a pricing structure that allows customers to graduate through the collection as they progress in their career \u2014 from first job to chief executive officer. Similarly, the new collection offers customers the luxury of choice; the right business shirt for the right business occasion.\u201d<\/p>\n

The company has also introduced \u201cThe Business Bundle\u201d to coincide with the launch, which provides customers with an offer to buy four shirts from the line\u2019s lower-priced \u201cSterling\u201d and \u201cTraveller\u201d styles for \u00a3200, or $400.<\/p>\n

Alex Field, the company\u2019s marketing director, explained that Thomas Pink\u2019s typical customer is a successful executive who always looks for the right value when it comes to his purchases and the new offer allows the brand to provide this customer with a wide offer, as well as competitive pricing.<\/p>\n

Thomas Pink<\/a> stores are found in several major international airports including London Heathrow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

British men\u2019s wear brand Thomas Pink is introducing a new shirting range targeted at the professional man.<\/p>\n","protected":false},"author":3,"featured_media":16268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[46,1424,803,2880,317,2879],"class_list":["post-16266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-fashion","tag-fashion-and-accessories","tag-heathrow-airport","tag-shirts","tag-thomas-pink","tag-thomas-pink-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/16266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=16266"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/16266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/16268"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=16266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=16266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=16266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}