{"id":16516,"date":"2016-09-16T10:03:28","date_gmt":"2016-09-16T10:03:28","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=16516"},"modified":"2016-09-16T10:22:22","modified_gmt":"2016-09-16T10:22:22","slug":"belstaff-sells-lifes-danger-lovers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/belstaff-sells-lifes-danger-lovers\/","title":{"rendered":"Belstaff sells itself to life’s danger lovers"},"content":{"rendered":"

British label Belstaff is showing off how its products are durable-yet-stylish through a new campaign that lures consumers with the thought of danger.<\/p>\n

Playing off the historic phrase that identifies dangerous territories, “Here Be Dragons” is Belstaff\u2019s video, print and social media campaign that entices consumers with the attraction of the uncertainty. Social media users are encouraged to join in on the danger with their own photos of how they are embracing the Here Be Dragons\u2019 lifestyle while sporting Belstaff apparel.<\/p>\n

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“Our latest campaign is as true to the Belstaff brand today as it always has been and aims to inspire audiences to go beyond their boundaries in the knowledge they are accompanied and protected in iconic style by their trusted Belstaff,” said Gavin Haif, CEO of Belstaff.<\/p>\n

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Here be dragons<\/strong>
\nBelstaff fans are sharing images of their feats of danger while wearing its products for a chance to win a jacket from the brand. Users who upload photos of themselves while on adventures in nature will be entered for a chance to win the jacket.<\/p>\n

The winner will be selected at random from the pool of entries. Participants can enter by uploading their photos on Belstaff\u2019s Web site along with personal information and the hashtag of the country where the image was taken.<\/p>\n

An online portal for the contest showcases the photos entered and includes a Shop the Look tab where\u00a0browsers can purchase items featured within the user-generated image. For instance, Instagram user @motorsurgicaldiaries uploaded a photo of himself standing next to his dirt bike loaded with travel gear in Moab, Utah.\u00a0A map is also included on the platform that labels where participants have been with digital push pins.<\/p>\n

Here Be Dragons is an old phrase used in maps to describe dangerous or uncharted territory. Belstaff is incorporating the phrase to show off the wildness, durability and stylishness of its apparel.<\/p>\n

A video for the campaign has been released that depicts a couple while venturing through uncharted territory such as volcanoes, dangerous waters and mountains while modeling Belstaff clothing.<\/p>\n