{"id":16620,"date":"2016-09-20T10:22:48","date_gmt":"2016-09-20T10:22:48","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=16620"},"modified":"2016-09-20T10:22:48","modified_gmt":"2016-09-20T10:22:48","slug":"lee-kwang-soo-song-hye-kyo-promote-shilla-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lee-kwang-soo-song-hye-kyo-promote-shilla-duty-free\/","title":{"rendered":"Lee Kwang-soo &#038; Song Hye-kyo to promote Shilla Duty Free"},"content":{"rendered":"<p>\u201cDescendants of the Sun\u201d star Song Hye-kyo has been signed up as a brand ambassador by\u00a0Korea\u2019s leading travel retailer, The Shilla Duty Free.<!--more--><\/p>\n<p>Shilla is also reported to have signed an exclusive contract with Lee Kwang-soo. Its spokesperson was quoted as saying: \u201cLee Kwang-soo is garnering immense popularity evenly throughout men, women, young and old throughout all of Asia including China and Korea through his bright and friendly image.\u201d<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/shilla-duty-free-shop.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/shilla-duty-free-shop.jpg 685w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/shilla-duty-free-shop-300x210.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/shilla-duty-free-shop-680x476.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/shilla-duty-free-shop.jpg\" class=\"alignnone size-full wp-image-16621 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"shilla-duty-free-shop\"    sizes=\"(max-width: 685px) 100vw, 685px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-16621\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/shilla-duty-free-shop.jpg\" alt=\"shilla-duty-free-shop\" width=\"685\" height=\"480\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/shilla-duty-free-shop.jpg 685w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/shilla-duty-free-shop-300x210.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/shilla-duty-free-shop-680x476.jpg 680w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/noscript><\/a><\/p>\n<p>Song is one of the most in-demand product endorsers in Korea and has done many TV commercials and print ads over the years. She has been a spokesperson for popular brands such as Laneige, Levi&#8217;s Lady Style, Etude House, Whitea, Aritaum, Innisfree, Roem, McDonalds Ice Cream, Conway, Nintendo DS Animal Crossing, Olay, LG, FHM, Vivien Bra, and J.ESTINA.<\/p>\n<p>To promote a new line for cosmetics brand Laneige, Song made her official singing debut in a collaboration with Superstar K2 runner-up John Park. The single Switch: Be White was released in March 2012, along with a music video which featured Song and Park recording the track. Proceeds from the sale of the tune benefited the &#8220;Be Waterful&#8221; campaign, a joint project between Laneige and Save the Children, an international aid group.<\/p>\n<p>Previously, boy group SHINee, TVXQ and Angela Baby have been the promotional presenters of The Shilla Duty Free.<\/p>\n<p>Korean drama \u201cDescendants of the Sun\u201d was a massive hit across Asia and gave Song Joong-ki and Song Hye-kyo immense popularity. Both of the stars have been regularly appearing on magazine covers and fetched a string of high-profile brand endorsements.<\/p>\n<p><iframe title=\"\uc1a1\ud61c\uad50 \uc2e0\ub77c\uba74\uc138\uc810 Song Hye Kyo 2016 Shilla Duty Free CF \u5b8b\u6167\u4e54\u65b0\u7f57\u514d\u7a0e\u5e97CF\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-CrqsIWPHXU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDescendants of the Sun\u201d star Song Hye-kyo has been signed up as a brand ambassador by\u00a0Korea\u2019s leading travel retailer, The Shilla Duty Free.<\/p>\n","protected":false},"author":3,"featured_media":16622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[811,3012,1232,658,3011],"class_list":["post-16620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-changi-airport-duty-free","tag-lee-kwang-soo","tag-seoul-incheon-duty-free","tag-shilla-duty-free","tag-song-hye-kyo"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/16620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=16620"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/16620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/16622"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=16620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=16620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=16620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}