William Grant & Sons has unveiled a new-look pack for Drambuie, the first major development for the brand since it was acquired in 2014.<\/p>\n
\nSet to be showcased to trade buyers at the upcoming TFWA World Exhibition, the new 1-litre bottle features a simpler shape with wider shoulders.<\/p>\n
The label clearly states the liqueur\u2019s Isle of Skye roots, and details the product\u2019s composition: \u201cAged Scotch whisky, heather honey, herbs & spices\u201d.<\/p>\n
William Grant & Sons says Drambuie offers \u201ctremendous potential\u201d in the liqueurs category.<\/p>\n
\u201cDrambuie is our secret and I am really excited about it!\u201d said Ed Cottrell, William Grant & Sons global travel retail managing director.<\/p>\n
\u201cSince acquiring the brand we have been examining the best ways to re-engage with existing drinkers and to connect the brand with an entirely new generation of consumers. First stage is to introduce a new upgraded presentation that we will be showing to our customers in Cannes.\u201d<\/p>\n
William Grant & Sons confirmed its acquisition of Drambuie in September 2014, describing the brand as a \u201cvery natural addition\u201d to its portfolio.<\/p>\n
William Grant & Sons will exhibit at the upcoming TFWA World Exhibition & Conference, which takes place at the Palais Des Festivals, Cannes, from 2-7 October 2016.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" William Grant & Sons has unveiled a new-look pack for Drambuie, the first major development for the brand since it was acquired in 2014.<\/p>\n","protected":false},"author":4,"featured_media":16661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,7099,7097],"tags":[40,497,1670,69,39,49,832,103],"class_list":["post-16647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-spirits","category-wines-spirits","tag-airport","tag-airport-duty-free","tag-drambuie","tag-duty-free","tag-dutyfree","tag-scotch","tag-scotch-whisky","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/16647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=16647"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/16647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/16661"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=16647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=16647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=16647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}