{"id":16835,"date":"2016-09-28T10:13:58","date_gmt":"2016-09-28T10:13:58","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=16835"},"modified":"2016-09-28T10:13:58","modified_gmt":"2016-09-28T10:13:58","slug":"unveiled-tag-heuer-introduces-first-arabic-smart-watch","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/unveiled-tag-heuer-introduces-first-arabic-smart-watch\/","title":{"rendered":"Unveiled: Tag Heuer introduces its first Arabic smart watch"},"content":{"rendered":"<p>The\u00a0luxury watch brand has collaborated with a Middle Eastern street artist to break away from traditional watchmaking&#8230;<!--more--><\/p>\n<p>Luxury Swiss watchmaker, Tag Heuer, has\u00a0unveiled an Arabic Smart Watch \u2013 a first for the brand. Catering to the Middle Eastern market, the coveted label collaborated with world-renowned Lebanese street artist, Yazan Halwani, to create an exclusive timepiece, which features non-traditional Arabic calligraphy to &#8220;break away from traditional watchmaking,&#8221; says Anne-Clarie Richomme, Marketing and Communications Manager of Tag Heuer Middle East.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/Tag-Heuer-Arabic-Watch-Inside.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/Tag-Heuer-Arabic-Watch-Inside.jpg 640w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/Tag-Heuer-Arabic-Watch-Inside-300x188.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/Tag-Heuer-Arabic-Watch-Inside.jpg\" class=\"alignnone size-full wp-image-16836 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"tag-heuer-arabic-watch-inside\"    sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-16836\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/Tag-Heuer-Arabic-Watch-Inside.jpg\" alt=\"tag-heuer-arabic-watch-inside\" width=\"640\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/Tag-Heuer-Arabic-Watch-Inside.jpg 640w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/09\/Tag-Heuer-Arabic-Watch-Inside-300x188.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>When speaking about the timepiece, Halwani says: &#8220;My approach is to use Arabic calligraphy in a way that can be understood by people not reading Arabic calligraphy. For the Tag Heuer Connected Watch Arabic face specifically, my concept was to use the statement: &#8216;Time Does Not Wait&#8217;, which refers to the need to rethink tradition in an art form or in our modern life; to move away from stagnation and adopt a more constructive attitude.&#8221;<\/p>\n<p>This face is now available for download on the android platform, Tag Heuer Connected App.<\/p>\n<p>Below, a\u00a0behind-the-scenes video of Tag Heuer and Yazan Halwani&#8217;s collaboration:<\/p>\n<p><iframe title=\"TAG Heuer Yazan Halwani Teaser 2\" src=\"https:\/\/player.vimeo.com\/video\/181918799?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0luxury watch brand has collaborated with a Middle Eastern street artist to break away from traditional watchmaking&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[340,1169,3070,3072,3071,94],"class_list":["post-16835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-smartwatch","tag-tag-heuer","tag-tag-heuer-arabic","tag-tag-heuer-dubai-duty-free","tag-tag-heuer-duty-free","tag-watches"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/16835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=16835"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/16835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/16838"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=16835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=16835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=16835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}