{"id":17237,"date":"2016-10-11T11:17:05","date_gmt":"2016-10-11T11:17:05","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=17237"},"modified":"2019-01-23T10:33:10","modified_gmt":"2019-01-23T10:33:10","slug":"longmorn-unveils-new-range-luxury-scotch-whiskies","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/longmorn-unveils-new-range-luxury-scotch-whiskies\/","title":{"rendered":"Longmorn unveils new range of &#8216;luxury&#8217; Scotch whiskies"},"content":{"rendered":"<p>Longmorn is discontinuing its 16-year-old flagship expression as it makes way for its first complete range of \u2018luxury\u2019 Scotch whiskies.<!--more--><\/p>\n<p>The former 16-year-old is being replaced by a \u2018reinterpreted\u2019 new 16-year-old single malt created using a \u2018higher proportion\u2019 of rare first-fill American oak casks, alongside whisky matured in ex-Sherry casks and European oak casks.<\/p>\n<p>Non-chill-filtered and with an abv of 48%, Longmorn 16 Year Old will initially launch in the UK in January 2017 before being rolled out globally at a recommended price of US$189 per 750ml bottle.<\/p>\n<p>The current 16-year-old, the last remaining stocks of which are still available globally, carries an RRP of US$110\/\u00a380.<\/p>\n<p>The new expression will be joined by Longmorn 23 Year Old, which has been aged in traditional oak casks and is also non-chill-filtered. Bottled at 48% abv, the 23-year-old will be priced at around US$1,087 per 750ml bottle.<\/p>\n<p>The new additions follow the launch of no-age-statement Longmorn The Distiller\u2019s Choice in January 2016, which has been matured in a mix of ex-Sherry, ex-Bourbon American oak and European oak casks. With an abv of 48%, the expression is already available globally for around \u00a345 per bottle.<\/p>\n<p>Miriam Eceolaza, Longmorn brand director at Chivas Brothers \u2013 which owns Longmorn \u2013 said: \u2018It is very exciting to be able to introduce the first complete range for Longmorn and to show Scotch whisky drinkers the quality and luxurious side of the brand.<\/p>\n<p>\u2018At this price, we are really targeting people who are looking for luxurious single malts. We wanted to create the pinnacle with the 23-year-old while still reflecting our house style, and we believe we have created a whisky that will be enjoyed by connoisseurs.\u2019<\/p>\n<p>Each expression is packaged in a lacquered, deep purple, wooden gift box.<\/p>\n<p>Situated in Speyside, Longmorn distillery was established in 1894 by John Duff and the majority of its whisky is used in blends.<\/p>\n<p>The distillery first launched a 15-year-old single malt in 1993, but this was replaced by the 16-year-old in 1997.<\/p>\n<p>Trevor Buckley, Longmorn master distiller, said: \u2018Longmorn has always been revered in the industry and a distiller\u2019s best dram apart from their own.<\/p>\n<p>\u2018These whiskies show the smooth character of Longmorn and the long finish it\u2019s known for. They all feel very luxurious and high-quality as well.\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Longmorn is discontinuing its 16-year-old flagship expression as it makes way for its first complete range of \u2018luxury\u2019 Scotch whiskies.<\/p>\n","protected":false},"author":3,"featured_media":17238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,7099,7097],"tags":[3160,3169,3170,832,260,216],"class_list":["post-17237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-spirits","category-wines-spirits","tag-chivas-brothers","tag-longmorn","tag-longmorn-duty-free","tag-scotch-whisky","tag-tfwa","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/17237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=17237"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/17237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/17238"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=17237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=17237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=17237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}