{"id":17872,"date":"2016-11-01T11:47:04","date_gmt":"2016-11-01T11:47:04","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=17872"},"modified":"2019-01-23T10:28:04","modified_gmt":"2019-01-23T10:28:04","slug":"diageo-launches-low-proof-scotch-whisky-meet-korean-tastes","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/diageo-launches-low-proof-scotch-whisky-meet-korean-tastes\/","title":{"rendered":"Diageo launches low proof Scotch whisky to meet Korean tastes"},"content":{"rendered":"<p>Diageo Korea has rolled out a \u201clow alcohol\u201d blended 17-year-old Scotch whisky, W Signature by Windsor, in a move to gain a stronger foothold in the growing market for milder alcohol drinks in South Korea.<!--more--><\/p>\n<p>\u201cThere is definitely a greater demand for smooth low proof whisky in Korea. We are confident that our new drink will live up to consumers\u2019 preference for smooth liquor, and reposition whisky as a casual drink,\u201d said Cho Kil-soo, CEO of Diageo Korea (pictured below), at a press conference held at the former President Yun Po-sun\u2019s home.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/161101_p10_diageo.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/161101_p10_diageo.jpg 650w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/161101_p10_diageo-291x300.jpg 291w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/161101_p10_diageo.jpg\" class=\"alignnone size-full wp-image-17873 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"161101_p10_diageo\"    sizes=\"(max-width: 650px) 100vw, 650px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-17873\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/161101_p10_diageo.jpg\" alt=\"161101_p10_diageo\" width=\"650\" height=\"671\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/161101_p10_diageo.jpg 650w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/161101_p10_diageo-291x300.jpg 291w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/noscript><\/a><\/p>\n<p>The British liquor-maker\u2019s Korea branch underlined that the new blend is made with Scotch whisky aged for 17 years in Scotland and has an alcohol level of 35 percent.<\/p>\n<p>\u201cIt was made with to deliver \u2018triple smoothness\u2019 smooth aroma, smooth taste and smooth swallow,\u201d said Cho.<\/p>\n<p>Three world class master blenders gathered their expertise to develop the new whisky, to bolster sales after a sluggish period.<\/p>\n<p>W Signature by Windsor comes in a 450ml burgundy coloured bottle, and retails at 40,700 won.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diageo Korea has rolled out a \u201clow alcohol\u201d blended 17-year-old Scotch whisky, W Signature by Windsor, in a move to gain a stronger foothold in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,7099,7097],"tags":[3329,3332,3331,832,3330],"class_list":["post-17872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-spirits","category-wines-spirits","tag-diageo-korea","tag-low-alcohol-whisky","tag-low-proof-whisky","tag-scotch-whisky","tag-w-signature-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/17872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=17872"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/17872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/17874"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=17872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=17872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=17872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}