{"id":18716,"date":"2016-11-17T10:38:00","date_gmt":"2016-11-17T10:38:00","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=18716"},"modified":"2019-01-23T10:40:34","modified_gmt":"2019-01-23T10:40:34","slug":"martell-unveils-limited-edition-vsop-collaboration-cassius","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/martell-unveils-limited-edition-vsop-collaboration-cassius\/","title":{"rendered":"Martell unveils limited edition VSOP in collaboration with Cassius"},"content":{"rendered":"<p>Martell celebrates the launch of Martell La French Touch limited edition for limitless energy by Cassius&#8230;<!--more--><\/p>\n<p>In partnership with French house music duo Cassius, Martell launches <strong>Martell La French Touch by Cassius<\/strong> \u2013 a limited edition expression of Martell VSOP housed in a striking flacon that celebrates the French art de vivre at its most creative and cutting-edge. The new limited edition, available in Global Travel Retail, is the second collaboration with a musician following the launch of Martell La French Touch by Etienne de Cr\u00e9cy, another pioneering figure in the \u201cFrench Touch\u201d electro music movement.<\/p>\n<p>La French Touch by Martell x Cassius vibrates with energy, eye-popping colours and creativity. Designed by Cassius in the same way they compose their music \u2013 letting their primal creative instinct improve a melody or a rhythm until the magic happens \u2013 it is an electrifying mix of pulsating graphics and colours which simultaneously excites and intrigues.<\/p>\n<p>In celebration of the launch of Martell La French Touch by Cassius, Pernod Ricard Travel Retail EMEA partnered up with Bowers &amp; Wilkins and offered travellers at London\u2019s <a href=\"https:\/\/www.dutyfreehunter.com\/blog\/london-heathrow-airport-duty-free-2\/\">Heathrow Airport<\/a> Departure Terminal 3 the opportunity to enjoy a cognac-music pairing experience, tune into an exclusive playlist, trial specially created Martell VSOP cocktails and win instant prizes at a pop-up activation.<\/p>\n<p>A promotion, which ran until 2nd November 2016, asked visitors to the pop-up to upload a clip to social media of them dancing and listening to the exclusive playlist to win a Bowers &amp; Wilkins headset (P3 Series 2, worth \u00a3119).<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6-1024x683.jpg\" class=\"alignnone size-large wp-image-18717 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"martell-la-french-touch-by-cassius-activation-in-london-heathrow-airport-6\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-18717\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6-1024x683.jpg\" alt=\"martell-la-french-touch-by-cassius-activation-in-london-heathrow-airport-6\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-6.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3-1024x683.jpg\" class=\"alignnone size-large wp-image-18718 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"martell-la-french-touch-by-cassius-activation-in-london-heathrow-airport-3\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-18718\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3-1024x683.jpg\" alt=\"martell-la-french-touch-by-cassius-activation-in-london-heathrow-airport-3\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2016\/11\/Martell-La-French-Touch-by-Cassius-Activation-in-London-Heathrow-Airport-3.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"http:\/\/www.martell.com\">www.martell.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martell celebrates the launch of Martell La French Touch limited edition for limitless energy by Cassius&#8230;<\/p>\n","protected":false},"author":3,"featured_media":18719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[3526,3243,3168,3524,3525,273],"class_list":["post-18716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-cassius","tag-heathrow-duty-free","tag-martell-cognac-duty-free","tag-martell-le-french-touch","tag-martell-vsop","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/18716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=18716"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/18716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/18719"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=18716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=18716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=18716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}