Maison Lanc\u00f4me announces\u00a0Lisa Eldridge as its new\u00a0Make-up Creative Director. <\/p>\n
Lisa Eldridge has rapidly become an essential name in make-up, sought out by the world\u2019s greatest photographers (from S\u00f8lve Sundsb\u00f8 to Mert & Marcus), regularly working with the most prestigious magazines and major luxury fashion brands.<\/p>\n
This trail-blazing expert is of course recognised among her peers, but she is also the first member of the closed circle of international make-up artists to become a popular figure, adulated by millions of women across the world who truly trust her. The reason why? In 2009 she created a unique blog. Inspired one New Year\u2019s Day, she began work on a genre-breaking support tool, flying in the face of a didactic or prescriptive approach. In the site\u2019s inaugural video, the make-up artist appears bare-faced, sharing her secrets to erase the reminders of a festive \u2018night before\u2019, with pragmatism, generosity and humour.<\/p>\n
A guide to the art of camouflage and artifice? Far from it. Lisa\u2019s blog is all about well-being, offering practical tips on how to look gorgeous in a few short minutes and start the new year feeling happy and good about yourself. Because, with Lisa Eldridge, it\u2019s all about you, not trends taken from catwalk shows or this season\u2019s it shade, but answers to highly concrete questions that women ask her. Never categorical or universal, adapted to beauty\u2019s full diversity. Technique is always key, but accessible enough to make your own. And, lastly, pleasure: the delight felt by today\u2019s over a million subscribers every time she publishes a new YouTube video. The pleasure of learning, but also of watching and listening. Watching the precise, meticulously choreographed movements of Lisa Eldridge\u2019s hands and listening to the warm and soothing tone of her voice: watching a Lisa Eldridge tutorial is a moment of pleasure, as addictive as it is instructive!<\/p>\n
Beauty aligned with pleasure, promoting happiness and well-being? Lisa and Lanc\u00f4me simply had to meet. But this meeting had already taken place 20 years earlier, when Lisa worked as a beauty advisor at the Harrods Lanc\u00f4me counter. Back then, who ever would have thought that Lanc\u00f4me would one day name her Make-up Creative Director! Certainly not her, despite her potential to become women\u2019s fairy godmother of beauty. Perhaps Kate Winslet, the Lanc\u00f4me ambassadress having always trusted Lisa with her make-up.<\/p>\n
Working with the French beauty Maison, Lisa will create products and collections perfectly aligned with the \u201ceffortless chic\u201d that forms her shared signature with Lanc\u00f4me. She will also craft application gesture techniques and tutorials designed to make women\u2019s lives easier and turn make-up into a source of liberation rather than a constraint, another benevolent vision that she shares with the brand. Whether natural or high-coloured, her use of make-up is always designed to make women look and feel beautiful. Because Lisa is not interested in outdated beauty precepts: she prefers common sense. Except perhaps three golden rules: choose between eyes OR lips, buy products that illuminate your face after trying them out in natural light and, first and foremost, a beautiful complexion is key.<\/p>\n
“Lisa and Lanc\u00f4me, immediately appeared evident for us,” explains Fran\u00e7oise Lehmann, General Manager of Lanc\u00f4me International. “We share the same values, the same desire to provide to women the keys to a more intimate and deep sense of beauty, rather than one that is solely on the surface. A style of beauty that removes itself from a purely materialistic vision of femininity to one that is aspirational and influential.”<\/p>\n
\u201cIt\u2019s an honour to be named Make-up Creative Director at Lanc\u00f4me, a brand with an incredible heritage, impeccable style and genuine integrity. We are designing a brand new Paris Make-Up Atelier and I can\u2019t wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure!\u201d Lisa Eldridge<\/p>\n